MARC record from Internet Archive

LEADER: 04132cam 2200649 a 4500
001 ocn531718638
003 OCoLC
005 20190121234730.0
008 100225s2010 njua b 001 0 eng
010 $a 2010003837
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015 $aGBA9A6130$2bnb
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020 $a9780470571095$q(cloth)
020 $a0470571098$q(cloth)
035 $a(OCoLC)531718638
050 00 $aHF5415.1265$b.S65 2010
082 00 $a658.8/72$222
100 1 $aSolis, Brian.
245 10 $aEngage! :$bthe complete guide for brands and businesses to build, cultivate, and measure success in the new web /$cBrian Solis.
260 $aHoboken, N.J. :$bJohn Wiley,$c℗♭2010.
300 $axvi, 382 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 357-370) and index.
505 00 $tForeword /$rAshton Kutcher --$tIntroduction: Welcome to the revolution --$gPart I.$tThe new reality of marketing and customer service : The social media manifesto: engage or die --$tThe case for socializing media, by the numbers --$gPart II.$tForever students of new media : The new media university : Social media 101 --$tSocial media 201 --$tSocial media 202 --$tSocial media 203 --$tSocial media 301 --$tSocial media 302 --$tSocial media 303 --$tSocial media 401 --$tSocial media 402 --$tSocial media 403 --$tThe new media university : MBA program: first year --$tMBA program: second year --$gPart III.$tBrand representative versus the brand you : Fusing the "me" in social media and the "we" in the social web --$tLearning and experimentation lead to experience --$gPart IV.$tWe are the champions : Defining the rules of engagement --$tThe conversation prism: how to listen ; Unveiling the new influencers --$gPart V.$tThe social architect: developing a blueprint for new marketing : The human network --$tThe social marketing compass: creating a social media plan --$tDivide and conquer: building marketing and service teams around social media programs --$gPart VI.$tA little less conversation, a little more action: rising above the noise : A tale of two cities: social CRM and relationship management --$tThe contrast between earned and paid: when paying for friends makes cents --$tThe new media scorecard: measuring investment returns --$tConclusion --$tGlossary.
520 8 $aThe ultimate guide to branding and building your business in the era of the social Web, 'Engage' thoroughly examines the social media landscape and how to effectively use it in business - one network and one tool at a time.
650 0 $aInternet marketing.
650 0 $aSocial media$xEconomic aspects.
650 0 $aCustomer relations.
650 0 $aOnline social networks.
650 7 $aCustomer relations.$2fast$0(OCoLC)fst00885533
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aOnline social networks.$2fast$0(OCoLC)fst01741311
650 7 $aSocial media$xEconomic aspects.$2fast$0(OCoLC)fst01767769
650 7 $aOnline-Marketing$2gnd
650 7 $aSoziale Software$2gnd
650 7 $aUnternehmen$2gnd
650 7 $aKommunikation$2gnd
650 7 $aSoziales Netzwerk$2gnd
650 7 $aSociala medier.$2sao
650 7 $aMarknadsfo ring via Internet.$2sao
650 7 $aBusiness and Management.$2eflch
700 1 $aKutcher, Ashton,$d1978-
856 42 $zAdditional Information at Google Books$uhttp://books.google.com/books?isbn=9780470571095
938 $aCoutts Information Services$bCOUT$n10437275
938 $aYBP Library Services$bYANK$n3090796
938 $aBlackwell Book Service$bBBUS$nR6835316$c$24.95
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029 1 $aCHNEW$b000533961
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029 1 $aNZ1$b13286347
029 1 $aUKMGB$b015408575
994 $aZ0$bP4A
948 $hHELD BY P4A - 364 OTHER HOLDINGS