MARC record from Internet Archive

LEADER: 01553cam a2200289 a 4500
001 2006038687
003 DLC
005 20071020082913.0
008 061120s2007 ctua b 001 0 eng
010 $a 2006038687
020 $a031333689X (alk. paper)
020 $a9780313336898 (alk. paper)
035 $a(OCoLC)ocm76820837
035 $a(OCoLC)76820837
040 $aDLC$cDLC$dBAKER$dBTCTA$dC#P$dYDXCP$dOCLCA$dDLC
050 00 $aHB615$b.C295 2007
082 00 $a658.4/21$222
100 1 $aCarsrud, Alan L.
245 10 $aEntrepreneurship /$cAlan L. Carsrud and Malin E. Brännback.
260 $aWestport, Conn. :$bGreenwood Press,$c2007.
300 $axxi, 182 p. :$bill. ;$c25 cm.
440 0 $aGreenwood guides to business and economics,$x1559-2367
504 $aIncludes bibliographical references (p. [177]-179) and index.
505 0 $aWhat is entrepreneurship and is it right for you? -- Entrepreneurs and their world -- Idea generation and creating the concept statement -- Entrepreneurial strategies : defy competition and enter the market -- Creating new products and services -- Building a strategy : understand the industry and competition -- The market and customer groups -- Developing internal processes--operations, pricing, and finance -- Management and human capital -- Growth and entrepreneurial family firms -- Appendix : putting a plan together and avoiding pitfalls.
650 0 $aEntrepreneurship.
700 1 $aBrännback, Malin,$d1963-
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip075/2006038687.html