MARC record from Internet Archive

LEADER: 04975cam 2200757 a 4500
001 ocm26852865
003 OCoLC
005 20180531211501.0
008 921007s1993 nyua b 001 0 eng
010 $a 92035217
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019 $a889251911
020 $a0070115990
020 $a9780070115996
035 $a(OCoLC)26852865$z(OCoLC)889251911
050 00 $aHF5413$b.C63 1993
070 0 $aHF5413.C63$b1993
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100 1 $aCoddington, Walter.
245 10 $aEnvironmental marketing :$bpositive strategies for reaching the green consumer /$cWalter Coddington.
260 $aNew York :$bMcGraw-Hill,$c℗♭1993.
300 $axi, 252 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $aCorporations all over America are responding to the growing consumer and regulatory pressures for a cleaner, safer environment. For the progressive, forward-looking company, environmentalism is now being viewed as a substantial marketing opportunity as well as a civic responsibility. As we move through the 1990s and into the twenty-first century, the companies that profit from environmental stewardship will be those that institutionalize environmental quality management. These companies will make it a priority to inform and educate consumers on the issues, as well as on the environmentally benign processes, products, and services that they offer. Here's a book that shows you how to be one of those companies, starting today! Designed for practical use, you'll learn how to competitively position and promote your products and services in environmentally conscious, convincing, and backlash-proof ways - with step-by-step guidance on all aspects of environmental marketing, including the role of the marketer in the corporate environmental improvement process; the fundamentals of total quality environmental management and marketing; developing an overall environmental marketing strategy; the art of getting management behind your environmental marketing programs; forging ties with environmental advocacy groups; negotiating the maze of federal, state, and local "green" guidelines and regulations; "green" product development and positioning; building brand loyalty among environmentally conscious and not so environmentally conscious consumers; developing high profile, low-risk advertising, public relations, and promotion campaigns; strengthening relationships with retailers and gaining critical merchandising support and much, much more!
505 0 $aThe marketer and environmental management -- The marketer and environmental intelligence -- Environmental advocacy groups -- The consumer market -- Regulation and product certification -- The environmental marketing infrastructure -- Green-product development -- Green-product positioning -- Strategic alliances and environmental marketing partnership planning -- Environmental communication strategies -- Summary: the right approach to environmental marketing.
650 0 $aGreen marketing.
650 0 $aProduct management$xEnvironmental aspects.
650 6 $aMarketing vert.
650 6 $aProduits commerciaux$xGestion$xAspect de l'environnement.
650 7 $aGreen marketing.$2fast$0(OCoLC)fst00947617
650 7 $aProduct management$xEnvironmental aspects.$2fast$0(OCoLC)fst01078232
650 17 $aMarketing.$2gtt
650 17 $aMilieu.$2gtt
650 17 $aConsumenten.$2gtt
650 7 $aMarketing$2gnd
650 7 $aUmweltbezogenes Management$2gnd
650 7 $aUmweltschutz$2gnd
650 4 $aGreen marketing.
650 4 $aProduct management$xEnviromental aspects.
653 0 $aEnvironment$aConservation$aRelated to$aBusiness
776 08 $iOnline version:$aCoddington, Walter.$tEnvironmental marketing.$dNew York : McGraw-Hill, ℗♭1993$w(OCoLC)645797219
856 41 $3Table of contents$uhttp://www.gbv.de/dms/hbz/toc/ht005014315.PDF
938 $aBaker & Taylor$bBKTY$c27.95$d20.96$i0070115990$n0002096308$sactive
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938 $aBaker and Taylor$bBTCP$n92035217$c$27.95
938 $aYBP Library Services$bYANK$n37312
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948 $hNO HOLDINGS IN PMR - 591 OTHER HOLDINGS