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LEADER: 04284cam a2200457 i 4500
001 013093490-9
005 20120508095758.0
008 111115s2011 enka 001 0 eng
010 $a 2011047505
020 $a9781844574353 (hbk.)
020 $a1844574350 (hbk.)
020 $a9781844574346 (pbk.)
020 $a1844574342 (pbk.)
035 $a(PromptCat)99946896471
035 0 $aocn713185432
040 $aDLC$erda$beng$cDLC$dYDX$dBTCTA$dYDXCP$dBWX$dDEBBG$dGSU$dCDX
042 $apcc
050 00 $aPN1992.6$b.E64 2011
082 00 $a302.23/45$223
084 $aPER004030$aPER004000$aSOC052000$2bisacsh
084 $aAP 15978$2rvk
084 $aAP 33200$2rvk
084 $aAP 33940$2rvk
245 00 $aEphemeral media :$btransitory screen culture from television to YouTube /$cedited by Paul Grainge.
260 $aHoundsmill, Basingstoke, Hampshire ;$aNew York :$bPalgrave Macmillan,$c2011.
300 $aviii, 236 pages :$billustrations ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $a"From the television interstitials that appear between programmes to the brief clips and videos that proliferate on YouTube, contemporary screen culture is populated by short-forms that make claims for our attention. Ephemeral Media provides a unique focus on these fleeting but increasingly ubiquitous texts. Through case studies in television and web entertainment, this original book looks at the production of media at the edges, within the junctions, and that surround the output of networks and studios. Analyzing promos and idents, emergent forms of online TV and web drama, and the burgeoning world of worker- and user-generated content, this new collection also examines screen forms that circulate "between," "beyond" and "below" the TV programs and films traditionally privileged within screen studies. With essays by leading international scholars in television, film and new media studies, as well as interviews with key industry figures, Ephemeral Media explores the practices, strategies and textual forms helping producers (and viewers) negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, Ephemeral Media provides a new perspective on the transitory, and transitional, nature of screen culture in the early 21st century"--$cProvided by publisher.
505 0 $aIntroduction: Ephemeral Media / Paul Grainge -- I Media Transition and Transitory Media -- 1. The Recurrent, the Recombinatory, and the Ephemeral / William Uricchio -- 2. Television, Abridged: Ephemeral Texts, Monumental Seriality and TV-Digital Nedia Convergence / Max Dawson -- II Between: Interstitials and Idents -- 3. Interstitials: How the 'Bits in Between' Define the Programmes / John Ellis -- 4. 'Music is Half the Picture': The Soundworld of UK Television Idents / Mark Brownrigg and Peter Meech -- 5. TV Promotion and Broadcast Design: An interview with Charlie Mawer, Red Bee Media / Paul Grainge -- III Beyond: Online TV and Web Drama -- 6. The Evolving Media Ecosystem: An Interview with Victoria Jaye, BBC / Elizabeth Jane Evans -- 7. Beyond the Broadcast Text: New Economies and Temporalities of Online TV / JP Kelly -- 8. Time Slice: Web Drama and the Attention Economy / Jon Dovey -- 9. 'Carnaby Street, 10am': KateModern and the Ephemeral Dynamics of Online Drama / Elizabeth Jane Evans -- IV Below: Worker- and User-Generated Content -- 10. Corporate and Worker Ephemera: The Industrial Promotional Surround, Paratexts and Worker Blowback / John T. Caldwell -- 11. Re-enactment: Fans Performing Movie Scenes from the Stage to YouTube / Barbara Klinger -- 12. Digital Intimacies: Aesthetic and Affective Strategies in the Production and Use of Online Video / Rosamund Davies.
650 0 $aTelevision$xSocial aspects.
650 0 $aInternet videos$xSocial aspects.
650 7 $aPERFORMING ARTS / Film & Video / History & Criticism.$2bisacsh
650 7 $aPERFORMING ARTS / Film & Video / General.$2bisacsh
650 7 $aSOCIAL SCIENCE / Media Studies.$2bisacsh
700 1 $aGrainge, Paul,$d1972-
899 $a415_565471
988 $a20120208
906 $0DLC