| Record ID | ia:essentialsofmark0000kuma_g0i1 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/essentialsofmark0000kuma_g0i1/essentialsofmark0000kuma_g0i1_marc.xml |
| Download MARC binary | https://www.archive.org/download/essentialsofmark0000kuma_g0i1/essentialsofmark0000kuma_g0i1_meta.mrc |
LEADER: 00923cam a2200265 a 4500
001 2001026850
003 DLC
005 20070707081610.0
008 010605s2002 nyua b 001 0 eng
010 $a 2001026850
020 $a047141235X (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.2$b.K86 2002
082 00 $a658.8/3$221
100 1 $aKumar, V.,$d1957-
245 10 $aEssentials of marketing research /$cV. Kumar, David A. Aaker, George S. Day.
250 $a2nd ed.
260 $aNew York :$bWiley,$cc2002.
300 $axix, 553 p. :$bill. (some col.) ;$c27 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing research.
700 1 $aAaker, David A.
700 1 $aDay, George S.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley036/2001026850.html
856 4 $3Table of Contents$uhttp://www.loc.gov/catdir/toc/onix07/2001026850.html