| Record ID | ia:essentialsofmark0000malh |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/essentialsofmark0000malh/essentialsofmark0000malh_marc.xml |
| Download MARC binary | https://www.archive.org/download/essentialsofmark0000malh/essentialsofmark0000malh_meta.mrc |
LEADER: 00849cam a22002898i 4500
001 2013009946
003 DLC
005 20150827095839.0
008 130321s2013 enk b 001 0 eng
010 $a 2013009946
020 $a9780273724339 (alk. paper)
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aHF5415.2$b.M2884 2013
082 00 $a658.8/3$223
100 1 $aMalhotra, Naresh K.
245 10 $aEssentials of marketing research /$cNaresh K. Malhotra, David F. Birks, Peter Wills.
263 $a1304
264 1 $aHarlow, England :$bPearson,$c2013.
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aMarketing research.
700 1 $aBirks, David F.
700 1 $aWills, Peter,$d1949-