| Record ID | ia:essentialsofmark0000zikm_a0a4 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/essentialsofmark0000zikm_a0a4/essentialsofmark0000zikm_a0a4_marc.xml |
| Download MARC binary | https://www.archive.org/download/essentialsofmark0000zikm_a0a4/essentialsofmark0000zikm_a0a4_meta.mrc |
LEADER: 00833cam a2200229 a 4500
001 98071173
003 DLC
005 20150822083440.0
008 980708s1999 txua b 001 0 eng
010 $a 98071173
020 $a0030243564
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.2$b.Z537 1999
082 00 $a658.8/3$221
100 1 $aZikmund, William G.
245 10 $aEssentials of marketing research /$cWilliam G. Zikmund.
260 $aFort Worth, TX :$bDryden Press,$cc1999.
300 $axxii, 422 p. :$bcol. ill. ;$c26 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing research.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1514/98071173-b.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy1514/98071173-t.html