MARC record from Internet Archive

LEADER: 03492cam 2200493Ia 4500
001 ocn829080058
003 OCoLC
005 20220112072147.0
008 130306s2012 si ob 001 0 eng d
006 m o d
007 cr unu||||||||
040 $aUMI$beng$epn$cUMI$dOCLCQ$dOCLCF$dOCLCQ$dAU@$dVT2$dTOH
019 $a1058112840
020 $a9780133359008
020 $a013335900X
020 $z9789810686185
035 $a(OCoLC)829080058$z(OCoLC)1058112840
037 $aCL0500000196$bSafari Books Online
050 4 $aHD9980.5$b.W57 2012
082 04 $a658.8$223
100 1 $aWirtz, Jochen.
245 10 $aEssentials of services marketing /$cJochen Wirtz, Patricia Chew, Christopher Lovelock.
246 30 $aServices marketing
250 $a2nd ed.
260 $aSingapore :$bPearson Education South Asia,$c2012.
300 $a1 online resource (1 volume)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
588 0 $aPrint version record.
504 $aIncludes bibliographical references and indexes.
520 $aMake it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world's major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework An improved framework characterized by stronger chapter integration as well as tighter presentation and structure. Help instructors to prepare for lessons: Enhanced Instructor Supplements Instructor's Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions. Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. Test Bank: Updated Test Bank that is Test Gen compatible. Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer. Case Bank: Cases can be in PDF format available for download as an Instructor Resource.
650 0 $aService industries$xMarketing.
650 7 $aService industries$xMarketing.$2fast$0(OCoLC)fst01113447
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aChew, Patricia.
700 1 $aLovelock, Christopher H.
776 08 $iPrint version:$aWirtz, Jochen.$tEssentials of services marketing.$b2nd ed.$dSingapore : Pearson Education South Asia Pte Ltd., 2012$z9789810686185$w(OCoLC)800267684
856 40 $3Safari Books Online$uhttp://proquest.safaribooksonline.com/?fpi=9780133359008
856 4 $zConnect to this resource online$uhttps://www.safaribooksonline.com/library/view/-/9780133359008/?ar
029 1 $aAU@$b000051777337
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 135 OTHER HOLDINGS