| Record ID | ia:estimatingdynami00mont |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/estimatingdynami00mont/estimatingdynami00mont_marc.xml |
| Download MARC binary | https://www.archive.org/download/estimatingdynami00mont/estimatingdynami00mont_meta.mrc |
LEADER: 01267nam 2200337I 45q0
001 000260434
003 MCM
004 000260434
005 20010608114619.0
008 861027s1971 maua rtb 000 0 eng d
035 $aMITb10260434
035 $a(OCoLC)14524257
035 $aGLIS00260434
040 $cRQB
090 $aHD28$b.M414 no.558-, 71
099 $aHD28.M414 no.558- 71
100 1 $aMontgomery, David Bruce.
245 10 $aEstimating the dynamic effects of marketing communications expenditures$c[by] David B. Montgomery and Alvin J. Silk.
260 $a[Cambridge, Mass.,$bM.I.T.]$c1971.
300 $a45 leaves$btables.
490 1 $aM.I.T. Alfred P. Sloan School of Management. Working paper,$vno. 558-71
504 $aBibliography: leaves 42-45.
650 00 $aAdvertising media planning$xMathematical models.
650 00 $aAdvertising$xDrugs.
700 1 $aSilk, Alvin J.
830 0 $aWorking paper (Sloan School of Management) ;$v558-71.
852 0 $aMCM$bARC$cNOLN2$hHD28.M414 no.558- 71$z$4Institute Archives$5Noncirculating Collection 2
852 0 $aMCM$bDEW$cBASMT$hHD28.M414 no.558- 71$z$4Dewey Library$5Basement
049 $aRQBG [Dewey] [Archives]
910 $aRECONrsc861027/1
949 $aMYGV$b39080003670285$aMYGD$b39080003701304