| Record ID | ia:ethicsinsocialma0000unse |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/ethicsinsocialma0000unse/ethicsinsocialma0000unse_marc.xml |
| Download MARC binary | https://www.archive.org/download/ethicsinsocialma0000unse/ethicsinsocialma0000unse_meta.mrc |
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003 OCoLC
005 20200106022758.0
008 000728s2001 dcu b 001 0 eng
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050 00 $aHF5414$b.E87 2001
082 00 $a174/.4$221
245 00 $aEthics in social marketing /$cAlan R. Andreasen, editor.
260 $aWashington, D.C. :$bGeorgetown University Press,$c℗♭2001.
300 $aix, 212 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $tEthics and the social marketer : a framework for practitioners /$rWilliam A. Smith --$tEthical considerations in the use of marketing for the management of public health and social issues /$rMichael L. Rothschild --$tEthics of international social marketing /$rGeorge G. Brenkert --$tSocial marketing as business strategy : the ethical dimension /$rD. Kirk Davidson and William D. Novelli --$tAlliances and ethics in social marketing /$rAlan R. Andreasen and Minette E. Drumwright --$tSocial marketing and social contracts : applying integrative social contracts theory to ethical issues in social marketing /$rN. Craig Smith --$tMarketing ethics to social marketers : a segmented approach /$rSusan D. Kirby and Alan R. Andreasen --$tTeaching and modeling ethics in social marketing /$rMichael D. Basil.
650 0 $aSocial marketing$xMoral and ethical aspects.
650 6 $aMarketing social$xAspect moral.
650 7 $aEthik$2gnd
650 7 $aSoziomarketing$2gnd
700 1 $aAndreasen, Alan R.,$d1934-
776 08 $iOnline version:$tEthics in social marketing.$dWashington, D.C. : Georgetown University Press, ℗♭2001$w(OCoLC)698035332
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