MARC record from Internet Archive

LEADER: 01981cam a22002777i 4500
001 2011277305
003 DLC
005 20151008074823.0
008 120501s2011 txua 000 0 eng
010 $a 2011277305
020 $a9781936661091
040 $aDLC$beng$erda$cDLC
042 $apcc
050 00 $aMLCM 2015/41796 (H)
100 1 $aGoldfayn, Alex L.
245 10 $aEvangelist marketing :$bWhat Apple, Amazon, and Netflix Understand About Their Customers : That Your Company Probably Doesn't /$cALEX L. GOLDFAYN.
264 1 $aDallas, Texas :$bBenBella Books, Inc.,$c[2011]
300 $axxv, 260 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $aIn Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars - easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small - from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies. --Publisher.
650 0 $aSales promotion.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1210/2011277305-b.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy1210/2011277305-t.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1312/2011277305-d.html