MARC record from Internet Archive

LEADER: 03266cam a22004218a 4500
001 6258024
005 20221122013443.0
008 070724s2007 nju b 001 0 eng
010 $a 2006030454
020 $a0805851496 (cloth : alk. paper)
020 $a080585150X (pbk. : alk. paper)
020 $a1410616304 (e-book : alk. paper)
035 $a(OCoLC)71581678
035 $a(OCoLC)ocm71581678
035 $a(DLC) 2006030454
035 $a(NNC)6258024
035 $a6258024
040 $aDLC$cDLC$dDLC$dOrLoB-B
050 00 $aHF5415.32$b.S2 2007
082 00 $a339.4/701$222
100 1 $aSaad, Gad.$0http://id.loc.gov/authorities/names/n2006071061
245 14 $aThe evolutionary bases of consumption /$cby Gad Saad.
260 $aMahwah, N.J. :$bLawrence Erlbaum Associates,$c2007.
263 $a0702
300 $axx, 339 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and indexes.
505 00 $g1.$tWhat is evolutionary psychology? -- $g2.$tConsumer research : domain-general and proximate-level theorizing -- $g3.$tConsumption and Darwinian modules -- $g4.$tAdvertising content and media effects : mirrors of human nature -- $g5.$tThe Darwinian roots of cultural products -- $g6.$tThe Darwinian roots of "dark-side" consumption -- $g7.$tBenefits of Darwinizing consumer research.
520 1 $a"The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the production of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. This lens of analysis suggests how we come to make selections such as choosing a mate, the foods we eat, the gifts that we offer, and more. It also highlights how numerous forms of dark side consumption, including pathological gambling, compulsive buying, pornographic addiction, and eating disorders possess a Darwinian etiology." "This book will appeal to evolutionists who desire to explore new areas wherein evolutionary theory can be applied; consumer and marketing scholars who wish to learn about the ways in which biological- and evolutionary-based theorizing can be infused into the consumer behavior/marketing/advertising disciplines, as well as other interdisciplinary scholars interested in gaining knowledge about the power of evolutionary theory in explaining a wide range of behavioral phenomena."--BOOK JACKET.
650 0 $aConsumer behavior.$0http://id.loc.gov/authorities/subjects/sh87006429
650 0 $aConsumption (Economics)$xPsychological aspects.
650 0 $aEvolutionary psychology.$0http://id.loc.gov/authorities/subjects/sh2003003007
650 0 $aConsumers$xPsychology.$0http://id.loc.gov/authorities/subjects/sh2009121700
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0701/2006030454-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0701/2006030454-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0701/2006030454-t.html
852 00 $boff,bus$hHF5415.32$i.S2 2007