MARC record from Internet Archive

LEADER: 02296cam 2200469 a 4500
001 ocm37748074
003 OCoLC
005 20180627211259.0
008 971007s1997 enka b 001 0 eng d
010 $a 97207737
040 $aAzTeS$beng$cDLC$dAZS$dUKM$dBTCTA$dYDXCP$dOCLCF$dOCLCO$dCQ$$dOCLCQ$dZ5A$dV5E
015 $aGBA277462$2bnb
020 $a0750631295
020 $a9780750631297
035 $a(OCoLC)37748074
042 $alccopycat
050 00 $aHF5823$b.E93 1997
080 $a659.1$bE94
082 00 $a659.1$221
245 00 $aExcellence in advertising :$bthe IPA guide to best practice /$cedited by Leslie Butterfield.
260 $aOxford ;$aBoston :$bButterworth-Heinemann,$c℗♭1997.
300 $axviii, 260 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $tList of contributors --$tForeword --$tPreface --$tAcknowledgements --$g1.$tBuilding successful brands --$g2.$tThe advertising contribution --$g3.$tAn overview of the pressures on the client --$g4.$tStrategy development --$g5.$tQuantitative data and advertising strategy development --$g6.$tAnalysis and interpretation in qualitative research: a researcher's perspective --$g7.$tCreative briefing --$g8.$tCreative briefing: the creative perspective --$g9.$tManaging creatives --$g10.$tA Survival Guide to the Pitch --$g11.$tMaking the most of media --$g12.$tThe defensive role of advertising --$tIndex.
650 0 $aAdvertising.
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
653 0 $aAdvertising
700 1 $aButterfield, Leslie,$d1952-
710 2 $aInstitute of Practitioners in Advertising.
776 08 $iOnline version:$tExcellence in advertising.$dOxford ; Boston : Butterworth-Heinemann, ℗♭1997$w(OCoLC)776090697
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1117/97207737-d.html
938 $aBaker and Taylor$bBTCP$n97207737
938 $aYBP Library Services$bYANK$n100077817
029 1 $aAU@$b000013361389
029 1 $aHR0$b0750631295
029 1 $aNZ1$b4883441
029 1 $aUNITY$b066137233
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 138 OTHER HOLDINGS