| Record ID | ia:exploringmarketi0007zikm |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/exploringmarketi0007zikm/exploringmarketi0007zikm_marc.xml |
| Download MARC binary | https://www.archive.org/download/exploringmarketi0007zikm/exploringmarketi0007zikm_meta.mrc |
LEADER: 02101cam 2200541 a 4500
001 ocm44090778
003 OCoLC
005 20191020230119.0
008 990614s2000 txua b 001 0 eng
010 $a 99064502
040 $aDLC$beng$cDLC$dBTCTA$dYDXCP$dDEBBG$dTULIB$dBDX$dOCLCF$dAMAUA$dOCLCQ$dOCLCO
020 $a0030262186
020 $a9780030262180
035 $a(OCoLC)44090778
050 00 $aHF5415.2$b.Z54 2000
082 00 $a658.8/3$221
084 $aQP 611$2rvk
100 1 $aZikmund, William G.
245 10 $aExploring marketing research /$cWilliam G. Zikmund.
250 $a7th ed.
260 $aFort Worth :$bDryden Press,$c℗♭2000.
300 $axxxiii, 812 pages :$billustrations (some color) ;$c29 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe Dryden Press series in marketing
504 $aIncludes bibliographical references (pages 797-804) and index.
505 2 $aThe role of marketing research -- Beginning stages of the research process -- Research designs for collecting primary data.
650 0 $aMarketing research.
650 7 $aMarketing research.$2fast$0(OCoLC)fst01010284
650 7 $aMarketingforschung$2gnd
830 0 $aDryden Press series in marketing.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy1514/99064502-t.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1514/99064502-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1514/99064502-d.html
938 $aBrodart$bBROD$n58289569$c$115.95
938 $aBaker and Taylor$bBTCP$n99064502
938 $aYBP Library Services$bYANK$n1674605
029 1 $aAU@$b000021287272
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029 1 $aAU@$b000024616152
029 1 $aAU@$b000054269031
029 1 $aDEBBG$bBV013736087
029 1 $aNLGGC$b256436274
029 1 $aNZ1$b5678658
029 1 $aYDXCP$b1674605
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 111 OTHER HOLDINGS