MARC record from Internet Archive

LEADER: 04857cam 2200721 a 4500
001 ocm30547687
003 OCoLC
005 20210616022004.0
008 940511s1994 nyua b 001 0 eng
010 $a 94012749
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019 $a1008468827$a1167200842
020 $a0465090761
020 $a9780465090761
020 $a0465090753$q(pbk.)
020 $a9780465090754$q(pbk.)
020 $z9780465090745
035 $a(OCoLC)30547687$z(OCoLC)1008468827$z(OCoLC)1167200842
043 $an-us---
050 00 $aHF5813.U6$bL418 1994
082 00 $a659.1/0973$220
084 $a05.31$2bcl
084 $a15.87$2bcl
084 $a7,26$2ssgn
100 1 $aLears, T. J. Jackson,$d1947-
245 10 $aFables of abundance :$ba cultural history of advertising in America /$cJackson Lears.
260 $a[New York] :$bBasic Books,$c©1994.
300 $axiv, 492 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 415-476) and index.
520 $aAmerican advertisements have become perhaps the most pervasive social icons in the modern world. This book traces their rise against a richly varied backdrop. Its range encompasses literature, religion, and the visual arts, as well as economics, public policy, and the history of medicine. Its cast of characters includes a host of remarkable figures in or around advertising, from P.T. Barnum and Theodore Dreiser to John B. Watson and Joseph Cornell. The book explores the ways that advertising collaborated with other cultural institutions to produce what have become the dominant aspirations, anxieties, and even notions of personal identity in the twentieth-century United States. Moving from the carnivals and market fairs of Renaissance Europe to the traveling peddlers of nineteenth-century America, Jackson Lears shows how early advertisers encouraged a new kind of magical thinking, detached from religious traditions and geared to an emerging market society. While patent medicine advertising's promise of magical self-transformation and exotic sensuality posed challenges to moral standards, advertisers themselves eventually sought to contain the subversive potential of this promise even as they continued to conjure it up.
505 0 $apt. 1. The reconfiguration of wealth: from fecund earth to efficient factory -- 1. The lyric of plenty -- 2. The modernization of magic -- 3. The stabilization of sorcery -- 4. The disembodiment of abundance.
505 0 $apt. 2. The containment of carnival: advertising and American social values from the patent medicine era to the consolidation of corporate power -- 5. The merger of intimacy and publicity -- 6. The perfectionist project -- 7. The new basis of civilization -- 8. Trauma, denial, recovery.
505 0 $apt. 3. Art, truth, and humbug: the search for form and meaning in a commodity civilization -- 9. The problem of commercial art in a protestant culture -- 10. The courtship of avant-garde and kitsch -- 11. The pursuit of the real -- 12. The things themselves.
650 0 $aAdvertising$zUnited States$xHistory$y19th century.
650 0 $aAdvertising$zUnited States$xHistory$y20th century.
650 6 $aPublicité$zÉtats-Unis$xHistoire$y19e siècle.
650 6 $aPublicité$zÉtats-Unis$xHistoire$y20e siècle.
650 7 $a05.31 publicity.$0(NL-LeOCL)077592670$2bcl
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 17 $aReclame.$2gtt
650 7 $aAdvertising$zUnited States$xHistory$y19th century.$2nli
650 7 $aAdvertising$zUnited States$xHistory$y20th century.$2nli
648 7 $a1800-1999$2fast
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
856 41 $3Table of contents$uhttp://www.gbv.de/dms/bowker/toc/9780465090761.pdf
856 41 $3Table of contents$uhttp://library.mpibberlin.mpg.de/toc/z2008_9.pdf
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0832/94012749-d.html
938 $aBaker & Taylor$bBKTY$c30.00$d22.50$i0465090761$n0002505524$sactive
938 $aBaker and Taylor$bBTCP$n94012749$c$30.00 ($42.00 Can.)
938 $aYBP Library Services$bYANK$n410827
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 1167 OTHER HOLDINGS