MARC record from Internet Archive

LEADER: 02303cam a22004334i 4500
001 2014930421
003 DLC
005 20150422094738.0
008 140108s2014 njua 001 0 eng
010 $a 2014930421
020 $a9781118816189
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5415.1265$b.V34 2014
100 1 $aVahl, Andrea.
245 10 $aFacebook marketing all-in-one for dummies /$cby Andrea Vahl, John Haydon, Jan Zimmerman.
250 $a3rd edition.
264 1 $aHoboken, NJ :$bJohn Wiley & Sons, Inc.,$c[2014]
300 $axviii, 768 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 0 $a--For dummies.
500 $a"9 books in 1"--Cover.
500 $aPrevious edition published: Facebook marketing all-in-one for dummies / by Amy Porterfield, Phyllis Khare, and Andrea Vahl. c2013.
500 $aIncludes index.
520 $aLearn why your business needs a Facebook presence, how to set up a powerful page, ways to engage your customers, and how to analyze your results. From identifying your customer to involving your audience with events and contests, this guide has it all!
505 0 $aIntroduction -- Joining the Facebook marketing revolution -- Claiming your presence on Facebook -- Adding the basics to your Facebook page -- Building, engaging, retaining, and selling to your community -- Understanding Facebook applications -- Making Facebook come alive with events and contests -- Advanced Facebook marketing tactics -- Facebook advertising -- Measuring, monitoring, and analyzing.
500 $aPrevious ed.: 2011.
500 $aIncludes index.
650 0 $aInternet marketing.
650 0 $aOnline social networks.
630 00 $aFacebook (Electronic resource)
700 1 $aHaydon, John.
700 1 $aZimmerman, Jan.
700 1 $aPorterfield, Amy.$tFacebook marketing all-in-one for dummies.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy1507/2014930421-t.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1507/2014930421-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1507/2014930421-b.html