| Record ID | ia:faqsonmarketinga0000kotl_c4j3 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/faqsonmarketinga0000kotl_c4j3/faqsonmarketinga0000kotl_c4j3_marc.xml |
| Download MARC binary | https://www.archive.org/download/faqsonmarketinga0000kotl_c4j3/faqsonmarketinga0000kotl_c4j3_meta.mrc |
LEADER: 01931cam 2200349 a 4500
001 ocm61290750
003 OCoLC
005 20220407093122.0
008 050818s2005 si a 001 0 eng d
040 $aSISPL$beng$cSISPL$dAU@$dOCLCQ$dTULIB$dOCLCF$dOCLCO$dOCLCQ$dTHHCU$dNTASP$dTHHCU$dOCLCQ
019 $a793521923$a992218984
020 $a9812618058
020 $a9789812618054
035 $a(OCoLC)61290750$z(OCoLC)793521923$z(OCoLC)992218984
050 4 $aHF5415
082 04 $a658.8$221
100 1 $aKotler, Philip.
245 10 $aFAQs on marketing :$banswered by the guru of marketing /$cPhilip Kotler.
246 3 $aFrequently asked questions on marketing
260 $aSingapore :$bMarshall Cavendish Business,$c2005.
300 $axxii, 168 pages ;$c20 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 2 $aMarkets and marketing -- Definition -- Customer power and satisfaction -- Trends in marketing -- New ideas in marketing -- Major challenges -- Skills -- Careers -- Marketing strategy -- Segmentation -- Targeting -- Positioning -- Differentiation -- Innovation -- Marketing tools (the 4ps) -- Product -- Price -- Place (Distribution) -- Promotion -- Marketing planning -- Marketing research -- Marketing organization -- Marketing control -- Marketing areas of application -- Consumer packaged goods -- Retail marketing -- Small-business marketing -- Direct marketing -- Internet marketing -- Professional service marketing -- Personal marketing -- International marketing -- Place marketing -- Recession marketing -- Political marketing -- Social responsibility marketing -- Marketing excellence.
650 0 $aMarketing.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
029 1 $aAU@$b000027210678
029 1 $aNZ1$b11539718
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 27 OTHER HOLDINGS