MARC record from Internet Archive

LEADER: 01703cam 2200373 a 4500
001 ocn419856922
003 OCoLC
005 20101026154350.0
008 090917s2010 nyua b 001 0 eng
010 $a 2009038607
040 $aDLC$cDLC$dBTCTA$dBKL$dC#P$dNYP$dYDXCP$dBWX$dVP@$dMOF
020 $a9780061714702 (hbk.)
020 $a0061714704 (hbk.)
035 $a(OCoLC)419856922
050 00 $aHF5415.34$b.H65 2010
082 00 $a658.8001/9$222
100 1 $aHogshead, Sally.
245 10 $aFascinate :$byour 7 triggers to persuasion and captivation /$cSally Hogshead.
250 $a1st ed.
260 $aNew York :$bHarperBusiness,$cc2010.
300 $axxi, 266 p. :$bill. ;$c22 cm.
504 $aIncludes bibliographical references index.
505 0 $aPart I: Fascinate or fail ; Will you fascinate? Or will you fail? -- Part II: The seven fascination triggers ; Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust -- Part III: The fascination plan of attack ; How to make your own message more fascinating.
520 $a"A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher.
650 0 $aMarketing$xPsychological aspects.
650 0 $aAdvertising$xPsychological aspects.
856 42 $3Cover image$uwww.harpercollins.com/harperimages/isbn/tiff/2/9780061714702.tif
938 $aBaker and Taylor$bBTCP$nBK0008454847
938 $aYBP Library Services$bYANK$n3079485
938 $aBlackwell Book Service$bBBUS$nR7829815$c$26.99
029 1 $aNZ1$b13212944
029 1 $aAU@$b000044724308
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 233 OTHER HOLDINGS