MARC record from Internet Archive

LEADER: 02893cam 2200469Ma 4500
001 ocn876936946
003 OCoLC
005 20220124131259.0
008 130327s2009 enka ob 000 0 eng d
006 m o d
007 cr cn|---m||||
040 $aU3G$beng$cU3G$dOCLCO$dOCLCF$dOCLCQ$dEZ9$dUKGRL$dUHL
020 $a9780956247117
020 $a0956247113
020 $a9781909201057$q(e-book)
020 $a1909201057$q(e-book)
035 $a(OCoLC)876936946
050 4 $aHD9940.A2$bV54 2009
100 1 $aVignali, Gianpaolo.
245 10 $aFashion marketing & theory /$cGianpaolo Vignali & Claudio Vignali.
246 3 $aFashion marketing and theory
250 $a1st ed.
260 $aLancashire, U.K. :$bAccess Press UK,$c2009.
300 $a1 online resource (v, 195 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references.
520 $aThe basic task of marketing in the fashion industry is to connect the production and consumption of clothes in the way that the suppliers achieve positive business results and get customers' satisfaction in the consumption of these products. The book begins with a section on the clothing market and a section on consumer behaviour, followed by a section of cases regarding fashion clothes retailers. The aim was to consider the main points of each case and to determine if they are where they wanted to be. As the UK clothing economy is in growth, the UK has an attractive clothing market for retailers. The fashion industry is continuing to grow at an enormous rate, while the large retailers are leading the way for the ever-changing styles and trends. Therefore, we believe that many who read this book will find a lot of useful information on the fashion market in the UK, many fashion clothing retailers and methods of solving their future problems.
588 0 $aPrint version record.
650 0 $aFashion merchandising.
650 7 $aFashion merchandising.$2fast$0(OCoLC)fst00921644
655 0 $aElectronic books.
655 7 $aElectronic books.$2lcsh
700 1 $aVignali, Claudio.
856 40 $uhttp://gse.publisher.ingentaconnect.com/content/apbj/fmt/2009
856 40 $uhttp://0-gse.publisher.ingentaconnect.com.lib.exeter.ac.uk/content/apbj/fmt/2009$zAvailable online via Sustainable Organization Library. Please log in using your Exeter IT login, if prompted.
856 40 $uhttp://gse.publisher.ingentaconnect.com/content/apbj/fmt$zAccessible with subscription to the Sustainable Organisation Library.
856 40 $uhttp://www.ingentaconnect.com/content/apbj/fmt$zAccessible with subscription to the Sustainable Organisation Library.
938 $aGreenleaf Publishing$bUKGR$n9781909201057
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 7 OTHER HOLDINGS