MARC record from Internet Archive

LEADER: 05450cam 2200685 i 4500
001 on1001968807
003 OCoLC
005 20220623002019.0
008 170824s2017 mdu ob 001 0 eng
006 m o d
007 cr |||||||||||
010 $a 2017040465
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020 $a9781498528276$q(electronic book)
020 $a1498528279$q(electronic book)
020 $z9781498528269$q(hardcover$qalkaline paper)
020 $z1498528260$q(hardcover$qalkaline paper)
035 $a(OCoLC)1001968807$z(OCoLC)1014457021$z(OCoLC)1016755290$z(OCoLC)1064522421$z(OCoLC)1100925920
037 $a5153978$bProquest Ebook Central
042 $apcc
050 4 $aHQ1150$b.F463 2017
072 7 $aSOC$x031000$2bisacsh
072 7 $aSOC$x020000$2bisacsh
082 00 $a305.420973$223
245 00 $aFeminists, feminisms, and advertising :$bsome restrictions apply /$cedited by Kim Golombisky and Peggy J. Kreshel.
264 1 $aLanham, Maryland :$bLexington Books,$c[2017]
300 $a1 online resource (xi, 395 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $tAcknowledgments --$tIntroductory remarks on the advertising business and a community of feminist scholars making advertising their business /$rPeggy Kreshel --$tHistories of feminists, feminisms, and advertising --$tWomen versus brands : sexist advertising and gender stereotypes motivate /$rJacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman --$tThe entangled politics of feminists, feminism, advertising, and beauty : a historical perspective /$rDara Persis Murray --$t"Don't you love being a woman?" : advertising, empowerment, and the women's movement /$rAnn Marie Nicolosi --$tEncoding : feminist critiques of advertising professionals and practices --$tBlack women and advertising ethics : a womanist perspective /$rJoanna L. Jenkins --$t"What's wrong, you can't take a joke?" : advertisers' defenses of images of violence against women in their ads, 1979-1989 /$rJuliet Dee --$tExceptional exemplars : practitioners' perspectives on ads that communicate effectively with women and men /$rKasey Windels --$tThe creative career dilemma : no wonder ad women are mad women /$rKaren L. Mallia --$tExporting gender bias : Anglo-American echoes in Swedish advertising creative departments /$rJean M. Grow --$tDecoding : feminist analyses of intersectional advertising audiences --$tEngaging in consumer citizenship : Latina audiences and advertising in women's ethnic magazines /$rJillian M. Báez --$t"You get a very conflicting view" : postfeminism, contradiction, and women of color's responses to representations of women in advertisements /$rLeandra H. Hernández --$tSocial exclusion and gay consumers' boycott and buycott decisions /$rWanhsiu Sunny Tsai and Xiaoqi Han --$tProfessional development : historiography and biography --$tThe curious story of home economics' contribution to women's careers in advertising, 1940s to 1960s /$rKimberly Wilmot Voss --$tA woman's place : career success and early twentieth century women's advertising clubs /$rJeanie E. Wills --$tClosing arguments : a feminist education for advertising students /$rKim Golombisky --$tAbout the editors and contributors.
520 $aThis book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women's movement. Contributors consider the ways advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.
588 0 $aOnline resource; title from digital title page (viewed on December 08, 2017).
650 0 $aAdvertising$xHistory.
650 0 $aWomen in advertising$xHistory.
650 7 $aSOCIAL SCIENCE$xDiscrimination & Race Relations.$2bisacsh
650 7 $aSOCIAL SCIENCE$xMinority Studies.$2bisacsh
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aWomen in advertising.$2fast$0(OCoLC)fst01177809
655 4 $aElectronic books.
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
700 1 $aGolombisky, Kim,$eeditor.
700 1 $aKreshel, Peggy J.$q(Peggy Jean),$d1953-$eeditor.
776 08 $iPrint version:$tFeminists, feminisms, and advertising.$dLanham : Lexington Books, [2017]$z9781498528269$w(DLC) 2017037220
856 40 $3MyiLibrary$uhttp://www.myilibrary.com?id=1051460
856 40 $3ProQuest Ebook Central$uhttps://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=5153978
856 40 $3VLeBooks$uhttp://www.vlebooks.com/vleweb/product/openreader?id=none&isbn=9781498528276
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948 $hHELD BY IME - 478 OTHER HOLDINGS