MARC record from Internet Archive

LEADER: 03851cam 2200709 a 4500
001 ocn741018028
003 OCoLC
005 20201128053826.0
008 110420s2011 enk b 001 0 eng
010 $a 2011010403
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019 $a707330420$a757405338$a779152136
020 $a9780670920389$q(pbk.)
020 $a067092038X$q(pbk.)
020 $a9781594203008$q(hardback)
020 $a1594203008$q(hardback)
035 $a(OCoLC)741018028$z(OCoLC)707330420$z(OCoLC)757405338$z(OCoLC)779152136
042 $apcc
050 00 $aZA4237$b.P37 2011
082 0 $a004.678$222
100 1 $aPariser, Eli.
245 14 $aThe filter bubble :$bwhat the Internet is hiding from you /$cEli Pariser.
260 $aLondon ;$aNew York :$bViking/Penguin Press,$c2011.
300 $a294 pages ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 251-252) and index.
505 0 $aThe race for relevance -- The user is the content -- The Adderall society -- The you loop -- The public is irrelevant -- Hello, world! -- What you want, whether you want it or not -- Escape from the city of ghettos.
520 $aThe hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description.
650 0 $aInvisible Web.
650 0 $aInformation organization.
650 0 $aSemantic Web$xSocial aspects.
650 0 $aWorld Wide Web$xSubject access.
650 0 $aInternet$xCensorship.
650 7 $aInformation organization.$2fast$0(OCoLC)fst00972595
650 7 $aInternet$xCensorship.$2fast$0(OCoLC)fst00977185
650 7 $aInvisible Web.$2fast$0(OCoLC)fst01747124
650 7 $aWorld Wide Web$xSubject access.$2fast$0(OCoLC)fst01181332
938 $aBaker and Taylor$bBTCP$nBK0009689350
938 $aDawson Books$bDAWN$nDAW19212253
938 $aYBP Library Services$bYANK$n7098775
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948 $hNO HOLDINGS IN P4A - 102 OTHER HOLDINGS