| Record ID | ia:focusgroupresear0000edmu |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/focusgroupresear0000edmu/focusgroupresear0000edmu_marc.xml |
| Download MARC binary | https://www.archive.org/download/focusgroupresear0000edmu/focusgroupresear0000edmu_meta.mrc |
LEADER: 04010cam 2200649Ma 4500
001 ocm44954345
003 OCoLC
005 20191109083523.0
008 000807s1999 ilua of 001 0 eng d
006 m o d
007 cr cn|||||||||
010 $z 98033528
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020 $a9780071394536$q(electronic bk.)
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020 $z0844202886
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050 4 $aH61.28$b.E36 1999eb
072 7 $aREF$x020000$2bisacsh
082 04 $a001.4/33$221
100 1 $aEdmunds, Holly.
245 14 $aThe focus group research handbook /$cHolly Edmunds.
260 $aLincolnwood, Ill. :$bNTC Business Books,$c℗♭1999.
300 $a1 online resource (x, 276 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $aAt head of title: American Marketing Association.
500 $aIncludes index.
505 00 $gChapter 1$tFocus Groups$g1 --$gChapter 2$tDesigning a Focus Group Study$g29 --$gChapter 3$tFacility Issues$g59 --$gChapter 4$tFocus Group Moderation$g69 --$gChapter 5$tFocus Group Evaluation$g87 --$gChapter 6$tPros and Cons of Doing It Yourself$g99 --$gChapter 7$tOther Focus Group Situations$g103 --$gChapter 8$tEthics in Focus Group Research$g125 --$gAppendix$tA Sample Focus Group Screener Questionnaires$g135 --$gAppendix B$tSample Focus Group Discussion Guides$g161 --$gAppendix C$tSample Executive Summary Reports$g175.
588 0 $aPrint version record.
650 0 $aFocus groups$vHandbooks, manuals, etc.
650 7 $aREFERENCE$xResearch.$2bisacsh
650 7 $aFocus groups.$2fast$0(OCoLC)fst01715732
655 7 $aHandbooks and manuals.$2fast$0(OCoLC)fst01423877
655 0 $aElectronic books.
655 4 $aElectronic books.
710 2 $aAmerican Marketing Association.
776 08 $iPrint version:$aEdmunds, Holly.$tFocus group research handbook.$dLincolnwood, Ill. : NTC Business Books, ℗♭1999$z0844202886$w(DLC) 98033528$w(OCoLC)39361186
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