MARC record from Internet Archive

LEADER: 04175cam 22006014a 4500
001 ocm50479374
003 OCoLC
005 20191219071808.0
008 020726s2003 enka b 001 0 eng
010 $a 2002072016
040 $aDLC$beng$cDLC$dC#P$dPMC$dBAKER$dBTCTA$dYDXCP$dOCLNG$dIG#$dTULIB$dOCLCF$dOCLCO$dOCLCQ$dCNUTO$dUZ0$dOCLCQ$dCPO$dOCLCQ$dBGU$dOCLCQ$dIEUOL
015 $aGBA2X3640$2bnb
019 $a264677881$a978025386$a1022697290$a1107120849
020 $a0415262089$q(pbk. ;$qalk. paper)
020 $a9780415262088$q(pbk. ;$qalk. paper)
035 $a(OCoLC)50479374$z(OCoLC)264677881$z(OCoLC)978025386$z(OCoLC)1022697290$z(OCoLC)1107120849
042 $apcc
050 00 $aH61.28$b.F636 2003
082 00 $a658.8/3$221
245 00 $aFocus groups :$bsupporting effective product development /$cedited by Joseph Langford and Deana McDonagh.
260 $aLondon ;$aNew York :$bTaylor & Francis,$c2003.
300 $ax, 230 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and indexes.
505 0 $aOrganising and conducting a focus group : the logistics / Anne Bruseberg and Deana McDonagh -- Focus groups in market research / Wendy Ives -- Focus groups in new product development : designers' perspectives / Anne Bruseberg and Deana McDonagh -- The use of focus groups for user requirements analysis / Martin Maguire -- Focus groups in health and safety research / Roger Haslam -- Running focus groups with older participants / Julia Barrett and Paul Herriotts -- Bringing real world context into the focus group setting / Peter Coughlan and Aaron Sklar -- Focused groups : scenario-based discussions / Lee Cooper and Chris Baber -- Harnessing people's creativity : ideation and expression through visual communication / Elizabeth Sanders and Colin William -- Beyond focus groups? The use of group discussion methods in participatory design / Joe Langford, John Wilson and Helen Haines -- Focus group tools / Joe Langford and Deana McDonagh.
520 1 $a"While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research."--Publisher's information.
650 0 $aFocus groups.
650 0 $aHuman engineering.
650 0 $aDesign$xHuman factors.
650 7 $aDesign$xHuman factors.$2fast$0(OCoLC)fst00891275
650 7 $aFocus groups.$2fast$0(OCoLC)fst01715732
650 7 $aHuman engineering.$2fast$0(OCoLC)fst00963014
700 1 $aLangford, Joseph D.
700 1 $aMcDonagh, Deana.
856 41 $32003.$uhttp://link.library.utoronto.ca/eir/EIRdetail.cfm?Resources__ID=1056929&T=F
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/fy045/2002072016.html
856 41 $uhttp://link.library.utoronto.ca/eir/EIRdetail.cfm?Resources__ID=765946&T=F
856 41 $uhttp://link.library.utoronto.ca/eir/EIRdetail.cfm?Resources__ID=380210&T=F
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0646/2002072016-d.html
938 $aBaker & Taylor$bBKTY$c79.95$d79.95$i0415262089$n0004070385$sactive
938 $aBaker and Taylor$bBTCP$n2002072016
938 $aIngram$bINGR$n9780415262088
938 $aTaylor & Francis$bTYFR$n0415262089
938 $aYBP Library Services$bYANK$n100304817
029 1 $aIG#$b9780415262088
029 1 $aNLGGC$b23977857X
029 1 $aNZ1$b7132533
029 1 $aYDXCP$b100304817
029 1 $aAU@$b000064498491
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 184 OTHER HOLDINGS