| Record ID | ia:frameworkformark0000kotl |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/frameworkformark0000kotl/frameworkformark0000kotl_marc.xml |
| Download MARC binary | https://www.archive.org/download/frameworkformark0000kotl/frameworkformark0000kotl_meta.mrc |
LEADER: 01262cam 2200337Ma 4500
001 on1049124488
003 OCoLC
005 20181207210258.0
008 050912s2004 maua b 001 0 eng d
010 $a 00039180
040 $aPAU$beng$cPAU$dOCLCO$dOCLCF
015 $aGBA1-08001
020 $a0536746265
020 $a9780536746269
035 $a(OCoLC)1049124488
050 00 $aHF5415.13$b.K636 2004
082 00 $a658.8$221
100 1 $aKotler, Philip.
245 12 $aA framework for marketing management /$cPhilip Kotler.
250 $aWharton ed.
260 $aBoston, MA :$aUpper Saddle River, N.J. :$bPearson Custom Publishing :$bPrentice Hall,$cc2004.
300 $axx, 363 p. :$bill. ;$c24 cm.
500 $a"Taken from 'A framework for marketing management', second edition" --Title page.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
700 1 $aKotler, Philip.$tMarketing management.
710 2 $aAlumni and Friends Memorial Book Fund.$5PU
856 42 $3The Alumni and Friends Memorial Book Fund Home Page$uhttp://hdl.library.upenn.edu/1017.12/366295
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 1 OTHER HOLDINGS