| Record ID | ia:frameworkformark0004kotl |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/frameworkformark0004kotl/frameworkformark0004kotl_marc.xml |
| Download MARC binary | https://www.archive.org/download/frameworkformark0004kotl/frameworkformark0004kotl_meta.mrc |
LEADER: 00997cam a2200277 a 4500
001 2008028928
003 DLC
005 20090901064344.0
008 080630s2009 njua b 001 0 eng
010 $a 2008028928
020 $a9780136083443
020 $a0136083447
035 $a(OCoLC)229033631
040 $aDLC$cDLC$dBTCTA$dBAKER$dYDXCP$dC#P$dBWX$dDLC
050 00 $aHF5415.13$b.K636 2009
082 00 $a658.8$222
100 1 $aKotler, Philip.
245 12 $aA framework for marketing management :$bintegrated with PharmaSim /$cPhilip Kotler, Kevin Lane Keller ; in collaboration with Stu James.
250 $a4th ed.
260 $aUpper Saddle River, N.J. :$bPearson Prentice Hall,$cc2009.
300 $axxvi, 391 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement.
700 1 $aKeller, Kevin Lane,$d1956-
700 1 $aJames, Stuart W.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0822/2008028928.html