MARC record from Internet Archive

LEADER: 03925cam 2200877 a 4500
001 ocm44466516
003 OCoLC
005 20101124143833.0
008 990811s2000 caua 001 0 eng
010 $a 99066332
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015 $aGBA2-49335
015 $aGBA0-Z6434
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020 $a0764551604 (pbk. : acid-free paper)
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035 $a(OCoLC)44466516$z(OCoLC)43340328$z(OCoLC)51456999
050 00 $aHF5429.23$b.T47 2000
082 00 $a658.8/708$221
100 1 $aThomas, Dave,$d1932-2002.
245 10 $aFranchising for dummies /$cby Dave Thomas and Michael Seid.
260 $aFoster City, CA :$bIDG Books Worldwide,$cc2000.
300 $axxvi, 378 p. :$bill. ;$c24 cm.
440 0 $a--For dummies
500 $aIncludes index.
505 00 $gch. 1.$tUnderstanding how franchising works --$gch. 2.$tExploring franchise opportunities : there's more to franchising than restaurants --$gch. 3.$tLooking within : are you cut out to be a franchisee --$gch. 4.$tMaking the choice : deciding which business is right for you --$gch. 5.$tRaising capital : wowing, wrangling, and winning --$gch. 6.$tSigning on the dotted line : legal issues --$gch. 7.$tTraining and other services --$gch. 8.$tEstablishing a site : location, location, location --$gch. 9.$tGetting the goods : merchandise and supplies --$gch. 10.$tWorking with your franchisor and fellow franchisees --$gch. 11.$tAttracting and keeping customers --$gch. 12.$tHiring, firing, training, and other staffing decisions --$gch. 13.$tAcquiring other franchises --$gch. 14.$tAcquiring other brands --$gch. 15.$tThe end has come --$gch. 16.$tFrom small business to franchisor --$gch. 17.$tBuilding the network : expanding wisely --$gch. 18.$tTen keys to franchise success --$gch. 19.$tTen questions to ask yourself before you buy a franchise.
650 0 $aFranchises (Retail trade)
700 1 $aSeid, Michael.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/wiley044/99066332.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley038/99066332.html
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/wiley022/99066332.html
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938 $aYBP Library Services$bYANK$n100192522
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