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LEADER: 01433cam a2200301 i 4500
001 2013011871
003 DLC
005 20131224075453.0
008 130426s2013 nyu b 001 0 eng
010 $a 2013011871
020 $a9780814771891 (cl : alk. paper)
020 $z9780814729496 (pb : alk. paper)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
043 $aa-ii---
050 00 $aPN1993.5.I8$bP86 2013
082 00 $a791.430954$223
100 1 $aPunathambekar, Aswin.
245 10 $aFrom Bombay to Bollywood :$bthe making of a global media industry /$cAswin Punathambekar.
264 1 $aNew York :$bNew York University Press,$c[2013]
300 $axi, 255 pages ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (pages 229-239) and index.
505 0 $aIntroduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media -- -- Conclusion: fandom and other transnational futures.
650 0 $aMotion picture industry$zIndia.
650 0 $aMotion pictures$zIndia.