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LEADER: 01860pam 22003854a 4500
001 9922384830001661
005 20150423143530.0
008 030210s2003 ctua b 001 0 eng
010 $a 2003043605
020 $a027597782X (alk. paper)
035 $a(CSdNU)u187936-01national_inst
035 $a(OCoLC)51728779
035 $a(OCoLC)51728779
040 $aDLC$cDLC$dYDX$dOrPss
042 $apcc
043 $an-us---
049 $aCNUM
050 00 $aE744$b.L98 2003
082 00 $a327.73/009/045$221
100 1 $aLykins, Daniel L.,$d1952-
245 10 $aFrom total war to total diplomacy :$bthe Advertising Council and the construction of the Cold War consensus /$cDaniel L. Lykins.
260 $aWestport, Conn. :$bPraeger,$c2003.
300 $ax, 128 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. [117]-122) and index.
505 0 $aIntroduction: A Harmony of Endeavor -- The Opportunities of War: Advertising Counters Old Enemies and New Threats -- Turning Eyes Outward: Promoting Internationalism -- Bringing Together: The Advertising Council Organizes for Peace -- An Ideological War: Messages of Fear and Hope -- Internalizing the Cold War Conflict -- Epilogue: An Established Consensus.
610 20 $aAdvertising Council$xHistory$y20th century.
650 0 $aPublic opinion$zUnited States$xHistory$y20th century.
650 0 $aAdvertising$xPolitical aspects$zUnited States$xHistory$y20th century.
650 0 $aPropaganda, American$xHistory$y20th century.
650 0 $aCold War$xSocial aspects$zUnited States.
650 0 $aCold War$xPolitical aspects$zUnited States.
651 0 $aUnited States$xForeign relations$y1945-1989$xPublic opinion.
949 $aE744 .L98 2003$i31786101584222
994 $a92$bCNU
999 $aE 744 .L98 2003$wLC$c1$i31786101584222$lCIRCSTACKS$mNULS$rY$sY$tBOOK $u2/24/2004