MARC record from Internet Archive

LEADER: 02280cam 2200445 a 4500
001 ocm21663303
003 OCoLC
005 20191126171159.0
008 891106s1990 ilua 000 0 eng
010 $a 89063862
040 $aDLC$beng$cDLC$dJRD$dBTCTA$dYDXCP$dOCLCO$dOCLCF$dOCLCQ$dDGW$dOCLCQ$dUAB$dOCLCQ$dCSJ$dOCLCQ$dDCT
020 $a0844230308$q(pbk.)
020 $a9780844230306$q(pbk.)
035 $a(OCoLC)21663303
050 00 $aHF5825$b.B66 1990
080 $a743.8
082 04 $a659.1$bBOO
100 1 $aBook, Albert C.
245 10 $aFundamentals of copy & layout /$cAlbert C. Book, C. Dennis Schick.
250 $a2nd ed.
260 $aLincolnwood, Ill. :$bNTC Business Books,$c℗♭1990.
300 $av, 263 pages :$billustrations ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
505 0 $aIntroduction -- Part I: Creative philosophies -- Part II: Copy -- 1. Researching the ad -- 2. Preparing to write -- 3. Writing the ad -- 4. The headline -- 5. Copyediting -- 6. Copyfitting -- Part III: Layout -- 7. Elements -- 8. Materials -- (. Illustrations -- 10. Organization of the ad -- 11. Typography -- 12. The finished product -- Part IV: Print media -- 13. Newspapers -- 14. Classified -- 15. Consumer magazines -- 16. Business publications -- 17. Direct response -- 18. Direct mail versus direct response -- 19. Outdoor -- 20. Transit -- 21. Specialty -- 22. Yellow pages -- Part V: Broadcast media -- 23. Radio -- 24. Television -- Part VI: Conclusion -- Cases -- Glossary.
650 0 $aAdvertising copy.
650 0 $aAdvertising layout and typography.
650 7 $aAdvertising copy.$2fast$0(OCoLC)fst00797842
650 7 $aAdvertising layout and typography.$2fast$0(OCoLC)fst00797870
700 1 $aSchick, C. Dennis.
776 08 $iOnline version:$aBook, Albert C.$tFundamentals of copy & layout.$b2nd ed.$dLincolnwood, Ill. : NTC Business Books, ℗♭1990$w(OCoLC)891996958
938 $aBaker and Taylor$bBTCP$n89063862
938 $aYBP Library Services$bYANK$n835408
029 1 $aAU@$b000007387629
029 1 $aNLGGC$b063120364
029 1 $aNZ1$b3924167
029 1 $aUNITY$b08959388X
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 336 OTHER HOLDINGS