MARC record from Internet Archive

LEADER: 02740cam 2200517Ma 4500
001 ocn421508592
003 OCoLC
005 20211011203555.0
008 090327s2008 cc 000 0 chi d
040 $aCcBjTSG$bchi$cN5L$dCNGUL$dOCLCQ$dCNCLB
066 $c$1
020 $a9787111228882
020 $a711122888X
035 $a(OCoLC)421508592
041 1 $achi$heng
084 $aF719$2clc
245 00 $6880-01$aFu wu ying xiao /$cZe si man er, bi te na, ge lan mu <le, lei>, zhang jin cheng, bai chang hong.
246 31 $aServices marketing: integrating customer focus across the firm
260 $6880-02$aBei jing :$bJi xie gong ye chu ban she,$c2008.
490 1 $6880-03$aYing xiao jiao cai yi cong.
520 $6880-04$aBen shu gong fen qi bu, Bao kuo fu wu ying xiao de ji chu, Yi gu ke wei zhong xin, Le jie gu ke xu qiu, Zhan lüe lian meng, Fu wu she ji yu fu wu biao zhun de tong yi, Chuan di yu zhi xing fu wu, Guan li fu wu cheng nuo, Fu wu he di xian deng.
650 07 $aFu wu ye$xShi chang ying xiao xue$vJiao cai .$2cct
700 1 $6880-05$aZe si man er.
700 1 $6880-06$aBi te na.
700 1 $6880-07$aGe lan mu <le, lei>.
700 1 $6880-08$aZhang jin cheng,$d(1940- )
700 1 $6880-09$aBai chang hong.
830 0 $6880-10$aYing xiao jiao cai yi cong.
880 00 $6245-01/$1$a服务营销 /$c(美)瓦拉瑞尔 A.泽丝曼尔(Valarie A. Zeithaml), (美)玛丽·乔·比特纳(Mary Jo Bitner), (美)德韦恩 D. 格兰姆勒(Dwayne D. Gremler)著 ; 张金成, 白长虹等译.
880 $6260-02/$1$a北京 :$b机械工业出版社,$c2008.
880 $6300-00/$1$a1,492页 ;$c26 cm.
880 $6336-00/$1$a文本$btxt$2rdacontent/chi
880 $6337-00/$1$a无中介$bn$2rdamedia/chi
880 1 $6490-03/$1$a营销教材译丛.
880 $6520-04/$1$a本书共分七部, 包括服务营销的基础, 以顾客为中心, 了解顾客需求, 战略联盟, 服务设计与服务标准的统一, 传递与执行服务, 管理服务承诺, 服务和底线等.
880 07 $6650-00/$1$a服务业$x市场营销学$v教材.$2cct
880 07 $6650-00/$1$a服务业.$2cct
880 07 $6650-00/$1$a市场营销学.$2cct
880 1 $6700-05/$1$a泽丝曼尔.
880 1 $6700-06/$1$a比特纳.
880 1 $6700-07/$1$a格兰姆勒.
880 1 $6700-08/$1$a张金成,$d(1940- )
880 1 $6700-09/$1$a白长虹.
880 0 $6830-10/$1$a营销教材译丛.
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 3 OTHER HOLDINGS