MARC record from Internet Archive

LEADER: 04165cam a2200541 i 4500
001 ocn953710122
003 OCoLC
005 20170620125802.0
008 170110s2017 mau 000 0 eng
010 $a2017000818
019 $a982297309
020 $a9780544944770 (hardback)
020 $a0544944771 (hardback)
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042 $apcc
049 $aSFRA
050 00 $aHD53$b.H3765 2017
082 00 $a384.301/12$223
092 $a384.3011$bH2554f
100 1 $aHartley, Scott$c(Business consultant)
245 14 $aThe fuzzy and the techie :$bwhy the liberal arts will rule the digital world /$cScott Hartley.
264 1 $aBoston :$bHoughton Mifflin Harcourt,$c2017.
300 $axi, 290 pages ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"One of the nation's leading venture capitalists offers surprising revelations on who is going to be leading innovation in the years to come Scott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has mistakenly led the business world for decades: that techies are the real drivers of innovation. But in this brilliantly contrarian book, Hartley reveals the counterintuitive reality of business today: it's actually the fuzzies-not the techies-who are playing the key roles in developing the most creative and successful new business ideas. They are often the ones who understand the life issues that need solving and offer the best approaches for doing so. They also bring the management and communication skills that are so vital to spurring growth. Hartley looks inside some of today's most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, and explores how such collaborations work to create real innovation"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
505 0 $aThe role of the fuzzy in a techie world -- Adding the human factor to big data -- The democratization of technology tools -- Algorithms that serve, rather than rule, us -- Making our technology more ethical -- Enhancing the ways we learn -- Building a better world -- The future of jobs.
650 0 $aCreative ability in business.
650 0 $aEducation, Humanistic$xSocial aspects.
650 0 $aTelecommunication$xSocial aspects.
907 $a.b33754391$b12-22-18$c02-22-17
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907 $a.b33754391$b06-13-17$c02-22-17
938 $aYBP Library Services$bYANK$n13075702
938 $aBaker and Taylor$bBTCP$nBK0019216137
938 $aBrodart$bBROD$n117250716
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