| Record ID | ia:ganguanpinpaiyin0000mart |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/ganguanpinpaiyin0000mart/ganguanpinpaiyin0000mart_marc.xml |
| Download MARC binary | https://www.archive.org/download/ganguanpinpaiyin0000mart/ganguanpinpaiyin0000mart_meta.mrc |
LEADER: 02989cam 2200433Ma 4500
001 on1032709075
003 OCoLC
005 20220328215213.0
008 161228s2016 cc a b 000 0 chi d
040 $aCNZJL$bchi$cCNZJL$dCCHGZ$dOCLCQ
066 $c$1
020 $a9787509568576
020 $a7509568579
035 $a(OCoLC)1032709075
041 1 $achi$heng
084 $aF713.50$2clc
100 1 $6880-01$aMartin Lindstrom.
245 10 $6880-02$aGan guan pin pai :$bYin zang zai gou mai bei hou de gan guan mi mi /$c(mei)Ma dingLin si te long(Martin Lindstrom)Zhu ; Zhao meng meng yi.
246 31 $aBrand sense$bsensory secrets behind the stuff we buy
246 3 $6880-03$aYin zang zai gou mai bei hou de gan guan mi mi
250 $aDi 1 ban.
260 $6880-04$aBeijing :$bZhong guo cai zheng jing ji chu ban she,$c2016.
300 $a13,216 p. ;$c21 cm
500 $6880-05$aBan quan ye ying wen ti ming:Brand sense: sensory secrets behind the stuff we buy.
520 $6880-06$aBen shu jie shi le quan qiu ding ji pin pai cheng gong de gong xing:ta men da duo yun yong le gan guan pin pai de ying xiao shou duan, Chuang zao chu quan xin de"wu wei"gan guan shi jie yi"se"yue ren, Yi"sheng"dong ren, Yi"wei"you ren, Yi"qing"gan ren, Rang gu ke dui pin pai shi zhong bao chi zhong cheng du. Quan shu yong shu bai ge zhen shi de pin pai an li, Zui wei xin ying de jian jie yu shi yong ce lve, Wei mei yi wei pin pai guan li zhe, Ying xiao ren yuan, Guang gao ren ti gong le shi zhan xing de zhi dao.
650 7 $6880-07$aPin pai ying xiao.$2cct
700 1 $6880-08$aZhao, Mengmeng,$eYi.
880 1 $6100-01/$1$a林兹乔姆$c(Lindstrom, Martin)
880 10 $6245-02/$1$a感官品牌 :$b隐藏在购买背后的感官秘密 /$c(美)马丁·林斯特龙(Martin Lindstrom)著 ; 赵萌萌译.
880 3 $6246-03/$1$a隐藏在购买背后的感官秘密
880 $6260-04/$1$a北京 :$b中国财政经济出版社,$c2016.
880 $6336-00/$1$a文本$btxt$2rdacontent/chi
880 $6337-00/$1$a无中介$bn$2rdamedia/chi
880 $6500-05/$1$a版权页英文题名:Brand sense: sensory secrets behind the stuff we buy.
880 $6520-06/$1$a本书揭示了全球顶级品牌成功的共性:它们大多运用了感官品牌的营销手段, 创造出全新的"五维"感官世界----以"色"悦人, 以"声"动人, 以"味"诱人, 以"情"感人, 让顾客对品牌始终保持忠诚度.全书用数百个真实的品牌案例, 最为新颖的见解与实用策略, 为每一位品牌管理者, 营销人员, 广告人提供了实战性的指导.
880 7 $6650-07/$1$a品牌营销.$2cct
880 1 $6700-08/$1$a赵萌萌,$e译.
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 5 OTHER HOLDINGS