MARC record from Internet Archive

LEADER: 01901cam a2200313 a 4500
001 2011051601
003 DLC
005 20120808092241.0
008 120125s2012 caua 000 0 eng
010 $a 2011051601
020 $a9781611720020 (hardback)
040 $aDLC$cDLC$dDLC
041 1 $aeng$hjpn
042 $apcc
043 $aa-ja---
050 00 $aTS105$b.K3813 2012
082 00 $a658.5/752$223
084 $aTEC016020$aBUS043020$2bisacsh
100 1 $aKawaguchi, Morinosuke,$d1961-
240 10 $aOtaku de onna no ko na kuni no monozukuri.$lEnglish
245 10 $aGeeky-girly innovation :$ba Japanese subculturalist's guide to technology and design /$cMorinosuke Kawaguchi.
260 $aBerkeley :$bStone Bridge Press,$c2012.
300 $a252 p. :$bill. ;$c20 cm.
520 $a"Analyzing everything from super-toilets to cute character stationery goods, from Kabuki to manga and anime, from bikes to robots, this visionary book by a leading Japanese strategy expert supplies a road map for the future of international technology and design. The Japanese have leveraged the childlike, feminine, cute aspects of their otaku (geek) culture into top-tier products for world markets. What does this mean for the human/object interface? How can we personalize and pleasurize design? The answers may lie in our entertainments, innocence, and obsessions.Morinosuke Kawaguchi is principal associate director for Arthur D. Little (Japan) and lectures at Tokyo Institute of Technology"--$cProvided by publisher.
520 $a"How to leverage a nation's "soft" subcultural icons, obsessions, and desires into products with irresistible consumer appeal"--$cProvided by publisher.
650 0 $aProduct design$zJapan.
650 0 $aSubculture$zJapan.
650 7 $aTECHNOLOGY & ENGINEERING / Industrial Design / Product.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Marketing / Industrial.$2bisacsh