MARC record from Internet Archive

LEADER: 04389cam 22008294a 4500
001 ocm55068150
003 OCoLC
005 20181211070011.0
008 040428s2005 njuab b 001 0 eng
010 $a 2004050148
040 $aDLC$beng$cDLC$dYDX$dUKM$dBAKER$dIXA$dNLGGC$dYDXCP$dBTCTA$dUQ1$dVP@$dTVG$dIG#$dDEBBG$dLVB$dEXW$dOCLCF$dOCLCQ$dOCLCO$dBDP$dWBT$dOCLCQ$dCNGUL$dTHHCU$dOCLCQ$dOCLCO$dAPUMS$dOCLCQ$dUKMGB
015 $aGBA479716$2bnb
016 7 $a013032923$2Uk
019 $a56963544$a58830683$a797072566$a968424317$a974094851$a974215163$a974392222$a974457662$a974515448$a974548051$a974568626$a974571076$a974577019$a992341715$a1004493183$a1023479901$a1027912740
020 $a0131469193
020 $a9780131469198
020 $a0131968548
020 $a9780131968547
020 $a0131224530
020 $a9780131224537
035 $a(OCoLC)55068150$z(OCoLC)56963544$z(OCoLC)58830683$z(OCoLC)797072566$z(OCoLC)968424317$z(OCoLC)974094851$z(OCoLC)974215163$z(OCoLC)974392222$z(OCoLC)974457662$z(OCoLC)974515448$z(OCoLC)974548051$z(OCoLC)974568626$z(OCoLC)974571076$z(OCoLC)974577019$z(OCoLC)992341715$z(OCoLC)1004493183$z(OCoLC)1023479901$z(OCoLC)1027912740
042 $apcc
050 00 $aHF1416$b.K443 2005
055 3 $aHF1416$bK44 2004
082 00 $a658.8/4$222
084 $a85.40$2bcl
084 $aQP 680$2rvk
084 $aF740.2$2clc
100 1 $aKeegan, Warren J.
245 10 $aGlobal marketing /$cWarren J. Keegan, Mark C. Green.
250 $a4th ed.
260 $aUpper Saddle River, N.J. :$bPearson/Prentice Hall,$c℗♭2005.
300 $axx, 636 pages :$bcolor illustrations, color maps ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and indexes.
505 00 $tIntroduction to global marketing --$tGlobal economic environment --$tThe global trade environment : regional market characteristics and preferential trade agreements --$tSocial and cultural environments --$tThe political, legal, and regulatory environments of global marketing --$tGlobal information systems and market research --$tSegmentation, targeting, and positioning --$tImporting, exporting, and sourcing --$tGlobal market entry strategies : licensing, investment, and strategic alliances --$tProduct and brand decisions --$tPricing decisions --$tGlobal marketing channels and physical distribution --$tGlobal marketing communications decisions I : advertising and public relations --$tGlobal marketing communications decisions II : sales promotion, personal selling, special forms of marketing communication --$tStrategic elements of competitive advantage --$tLeading, organizing, and controlling the global marketing effort --$tThe digital revolution and the global electronic marketplace.
650 0 $aExport marketing.
650 6 $aMarche s d'exportation$xGestion.
650 6 $aMarche s d'exportation$xGestion$vCas, E tudes de.
650 7 $aExport marketing.$2cct
650 7 $aExport marketing.$2fast$0(OCoLC)fst00918703
650 17 $aInternationale marketing.$2gtt
650 7 $aInternationales Marketing$2gnd
650 7 $aGestion du marketing.$2rasuqam
650 7 $aMarche d'exportation.$2rasuqam
650 17 $aMarketing international.$2rasuqam
658 $aTeras Program Pemasaran Antarabangsa HE21 2012$bPemasaran Antarabangsa.
658 $aGC20103 2012.
700 1 $aGreen, Mark C.
776 08 $iOnline version:$aKeegan, Warren J.$tGlobal marketing.$b4th ed.$dUpper Saddle River, N.J. : Pearson/Prentice Hall, ℗♭2005$w(OCoLC)624098599
938 $aBaker & Taylor$bBKTY$c137.40$d137.40$i0131469193$n0006016370$sactive
938 $aBaker and Taylor$bBTCP$n2004050148
938 $aIngram$bINGR$n9780131469198
938 $aYBP Library Services$bYANK$n2143224
029 1 $aAU@$b000025513881
029 1 $aAU@$b000026753003
029 1 $aAU@$b000028147724
029 1 $aAU@$b000057611893
029 1 $aDEBBG$bBV020031349
029 1 $aHEBIS$b126181780
029 1 $aIG#$b9780131469198
029 1 $aNLGGC$b263911039
029 1 $aNZ1$b8435184
029 1 $aNZ1$b8957101
029 1 $aUNITY$b088795411
029 1 $aYDXCP$b2143224
029 1 $aYDXCP$b2197760
029 1 $aUKMGB$b013032923
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 229 OTHER HOLDINGS