MARC record from Internet Archive

LEADER: 04244cam 2200889 a 4500
001 ocm41572619
003 OCoLC
005 20210711224812.0
008 990614s2000 maua b 001 0 eng
010 $a 99033630
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016 7 $a008490968$2Uk
019 $a228211528$a426443048$a968507574$a968734887$a1191345175
020 $a0073658634
020 $a9780073658636
020 $a007116961X$q(pbk.)
020 $a9780071169615$q(pbk.)
035 $a(OCoLC)41572619$z(OCoLC)228211528$z(OCoLC)426443048$z(OCoLC)968507574$z(OCoLC)968734887$z(OCoLC)1191345175
050 00 $aHF1416$b.J63 2000
082 00 $a658.8/48$221
084 $a85.40$2bcl
084 $aQP 680$2rvk
100 1 $aJohansson, Johny K.
245 10 $aGlobal marketing :$bforeign entry, local marketing & global management /$cJohny K. Johansson.
250 $a2nd ed.
260 $aBoston :$bIrwin/McGraw-Hill,$c2000.
300 $axx, 604 pages :$billustrations ;$c28 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe Irwin/McGraw-Hill series in marketing
504 $aIncludes bibliographical references and indexes.
505 00 $gpt. 1.$tFundamentals.$g1.$tGlobalizing Marketing.$g2.$tGlobal Competitive Analysis.$g3.$tGlobal Cultural Analysis --$gpt. 2.$tForeign Entry.$g4.$tGlobal Market Research.$g5.$tExport Expansion.$g6.$tLicensing, Strategic Alliances, FDI --$gpt. 3.$tLocal Marketing.$g7.$tLocal Buyer Behavior.$g8.$tLocal Marketing in Mature Markets.$g9.$tLocal Marketing in New Growth Markets.$g10.$tLocal Marketing in Emerging Markets --$gpt. 4.$tGlobal Management.$g11.$tGlobal Segmentation and Positioning.$g12.$tGlobal Products and Services.$g13.$tGlobal Pricing.$g14.$tGlobal Distribution.$g15.$tGlobal Advertising.$g16.$tGlobal Promotion, Direct Marketing, and Personal Selling.$g17.$tOrganizing for Global Marketing.$g18.$tThe Future of Global Marketing.
650 0 $aExport marketing.
650 0 $aExport marketing$xManagement.
650 7 $aExport marketing.$2fast$0(OCoLC)fst00918703
650 7 $aExport marketing$xManagement.$2fast$0(OCoLC)fst00918717
650 7 $aInternationales Marketing$2gnd
650 17 $aInternationale marketing.$2gtt
650 7 $aMarketing.$2larpcal
650 7 $aExport marketing.$2nli
650 7 $aExport marketing$xManagement.$2nli
653 00 $aexport
653 00 $aexports
653 00 $amarketing
653 00 $abedrijfsvoering
653 00 $amanagement
653 00 $amarkten
653 00 $amarkets
653 00 $amarktconcurrentie
653 00 $amarket competition
653 00 $aaanbodsevenwicht
653 00 $asupply balance
653 00 $awereld
653 00 $aworld
653 10 $aMarketing (General)
653 10 $aMarketing (algemeen)
830 0 $aIrwin/McGraw-Hill series in marketing.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/mh023/99033630.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/mh023/99033630.html
856 42 $zTable of contents 1$uhttp://www.imageXONE.com/Bookcovers/TOCa9557380.gif
856 42 $zTable of contents 2$uhttp://www.imageXONE.com/Bookcovers/TOCb9557380.gif
856 42 $zTable of contents 3$uhttp://www.imageXONE.com/Bookcovers/TOCc9557380.gif
856 42 $uhttp://www.imageXONE.com/bookcovers/FCTN9557380.gif
938 $aBaker & Taylor$bBKTY$c182.50$d182.50$i0073658634$n0003353242$sactive
938 $aBaker and Taylor$bBTCP$n99033630
938 $aYBP Library Services$bYANK$n1623457
938 $aYBP Library Services$bYANK$n100239033
029 1 $aAU@$b000020169565
029 1 $aAU@$b000022701243
029 1 $aAU@$b000024012860
029 1 $aDEBBG$bBV014211041
029 1 $aNLGGC$b19746534X
029 1 $aNZ1$b5214450
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 160 OTHER HOLDINGS