| Record ID | ia:globalmarketingf00joha |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/globalmarketingf00joha/globalmarketingf00joha_marc.xml |
| Download MARC binary | https://www.archive.org/download/globalmarketingf00joha/globalmarketingf00joha_meta.mrc |
LEADER: 01032cam 2200277 a 4500
001 2002023528
003 DLC
005 20021016143230.0
008 020313s2003 nyua b 001 0 eng
010 $a 2002023528
020 $a0072471484 (alk. paper)
020 $a0071195637 (International : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF1416$b.J63 2003
082 00 $a658.8/48$221
100 1 $aJohansson, Johny K.
245 10 $aGlobal marketing :$bforeign entry, local marketing & global management /$cJohny K. Johansson.
250 $a3rd ed.
260 $aNew York, N.Y. :$bMcGraw-Hill/Irwin,$cc2003.
300 $axviii, 654 p. :$bill. ;$c28 cm.
440 0 $aMcGraw-Hill/Irwin series in marketing
504 $aIncludes bibliographical references and indexes.
650 0 $aExport marketing.
650 0 $aExport marketing$xManagement.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/mh024/2002023528.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/mh023/2002023528.html