| Record ID | ia:globalmarketingm0000keeg_r2n7 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/globalmarketingm0000keeg_r2n7/globalmarketingm0000keeg_r2n7_marc.xml |
| Download MARC binary | https://www.archive.org/download/globalmarketingm0000keeg_r2n7/globalmarketingm0000keeg_r2n7_meta.mrc |
LEADER: 01951aam a22005171a 4500
001 018478956
003 Uk
005 20170824021039.0
006 m || d |
007 cr |||||||||||
008 120724s2014 enka ob 001 0 eng d
015 $aGBB7F5411$2bnb
020 $a1299999530$q(ebk)
020 $a9781299999534$q(ebk)
020 $a0273768689$q(Paper)
020 $a9780273768685$q(Paper)
020 $a9780273775706
020 $a0273775707
037 $a9780273775706$bIngram Content Group
040 $aIDEBK$beng$cIDEBK$dOCLCO$dOCLCF$dOCLCO$dCDX$dOCLCQ$dOCLCO$dOCLCQ$dYDX$dOCLCQ$dUk$epn
042 $aukblsr
050 4 $aHF1416$b.K44 2014eb
072 7 $aBUS$2eflch
082 04 $a658.84$223
100 1 $aKeegan, Warren J.
245 10 $aGlobal marketing management /$cWarren J. Keegan ; with Elyse Arnow Brill ; international editions contributions by Sandeep Puri.
250 $a8th ed., International ed.
260 $aHarlow :$bPearson Education,$c©2014.
300 $a1 online resource (479 pages) :$billustrations.
336 $atext$2rdacontent
337 $acomputer$2rdamedia
338 $aonline resource$2rdacarrier
500 $a"International edition."--Cover.
500 $a"Authorized adaption from the United States edition, entitled Global Marketing Management, 8th edition, ISBN 978-0136-15739-7 by Warren J. Keegan, published by Peqrson Education ©2014"--Title page verso.
504 $aIncludes bibliographical references and indexes.
588 0 $aPrint version record.
650 0 $aExport marketing$xManagement.
650 7 $aExport marketing$xManagement.$2fast$0(OCoLC)fst00918717
655 4 $aElectronic books.
690 7 $aManagement and Business Studies$2blcoll
700 1 $aBrill, Elyse Arno.
700 1 $aSangeeta Puri.
859 $aELD$bebook
889 $a(OCoLC)861485819
852 $aBritish Library$bHMNTS$cDRT$jELD.DS.173442
903 $aELD.DS.173442