MARC record from Internet Archive

LEADER: 03982cam 2200721 a 4500
001 ocn775271649
003 OCoLC
005 20180609021705.0
008 120203s2013 nyua b 001 0 eng
010 $a 2012004245
040 $aDLC$beng$cDLC$dQBX$dBDX$dBTCTA$dOCLCO$dYDXCP$dOCLCO$dBUR$dOCLCF$dOCLCO$dOCLCQ$dCHILD$dOCLCQ
020 $a9781448869275$q(library binding ;$qalk. paper)
020 $a1448869277$q(library binding ;$qalk. paper)
020 $a9781448869725$q(pbk. ;$qalk. paper)
020 $a1448869722$q(pbk. ;$qalk. paper)
020 $a9781448869732$q(6-pack ;$qalk. paper)
020 $a1448869730$q(6-pack ;$qalk. paper)
035 $a(OCoLC)775271649
037 $a1348346$bQBI
042 $apcc
050 00 $aHD9696.65.A2$bW55 2013
082 00 $a005.068/1$223
100 1 $aWilkinson, Colin,$d1977-
245 10 $aGoing live :$blaunching your digital business /$cColin Wilkinson.
250 $a1st ed.
260 $aNew York :$bRosen,$c℗♭2013.
300 $a64 pages :$bcolor illustrations ;$c25 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aDigital entrepreneurship in the age of apps, the Web, and mobile devices
504 $aIncludes bibliographical references (pages 60-62) and index.
520 $aBuilding a successful digital product requires working knowledge of the technology involved and familiarity with the competition. With new tools appearing regularly, making the job of constructing apps and websites easier, it's possible to dive in with little experience and come out with a hit product. An overview is given of how to design, develop, and launch digital products, including mobile apps, games, websites, and blogs. Understanding the steps needed to create the product, as well as the tools and techniques used during production, will help readers move forward with confidence. The author, an expert game developer, reviews key code languages, technologies, and development approaches, using simple explanations and instructions to get the reader going. The book also covers options for monetizing a digital product, such as setting up online payment systems or supporting the product with advertising.--Publisher description.
505 0 $aDesigning your digital product -- Selecting your workflow -- Entering production -- Improving the product through iterative design -- Product launch -- Continued development with updates and optimizations.
650 0 $aInternet software industry.
650 0 $aApplication software$xDevelopment.
650 0 $aNew products$xManagement.
650 0 $aNew business enterprises$xManagement.
650 1 $aInternet software industry.
650 1 $aNew business enterprises$xManagement.
650 1 $aNew products$xManagement.
650 1 $aApplication software$xDevelopment.
650 7 $aApplication software$xDevelopment.$2fast$0(OCoLC)fst00811707
650 7 $aInternet software industry.$2fast$0(OCoLC)fst00977295
650 7 $aNew business enterprises$xManagement.$2fast$0(OCoLC)fst01036850
650 7 $aNew products$xManagement.$2fast$0(OCoLC)fst01036904
650 7 $aApplication software.$2sears
650 7 $aNew business enterprises$xManagement.$2sears
650 7 $aNew products$xManagement.$2sears
650 7 $aInternet software industry.$2sears
830 0 $aDigital entrepreneurship in the age of apps, the Web, and mobile devices.
938 $aBrodart$bBROD$n100639615$c$12.95
938 $aBaker and Taylor$bBTCP$nBK0010864232
938 $aChildren's Plus, Inc.$bCHIL$n1675306
938 $aChildren's Plus, Inc.$bCHIL$n1674980
938 $aQuality Books, Inc.$bQUAL$na 12004245
938 $aYBP Library Services$bYANK$n8767870
029 1 $aAU@$b000048544750
029 1 $aNLNZL$b9915818463502836
029 1 $aNZ1$b14527049
029 1 $aNZ1$b1581846
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 145 OTHER HOLDINGS