MARC record from Internet Archive

LEADER: 05600cam 2201009Ma 4500
001 ocn774281410
003 OCoLC
005 20210614222501.0
008 111101s2012 inua o 001 0 eng d
006 m o d
007 cr cn|||||||||
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020 $a9781118224311$q(electronic bk.)
020 $a1118224310$q(electronic bk.)
020 $a9781118230190$q(ebk)
020 $a1118230191$q(ebk)
020 $a9781118230244$q(ebk)
020 $a1118230248$q(ebk)
020 $z9781118115619$q(pbk. alk. paper)
020 $z1118115619$q(pbk. alk. paper)
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050 4 $aHF5415.1265$b.J33 2012eb
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072 7 $aBUS$x043040$2bisacsh
072 7 $aBUS$x043050$2bisacsh
082 04 $a658.8/72$222
100 1 $aJacobson, Howie.
245 10 $aGoogle AdWords for dummies /$cby Howie Jacobson, Kristie McDonald, and Joel McDonald.
250 $a3rd ed.
260 $aIndianapolis, Ind. :$bWiley Pub.,$c2012.
300 $a1 online resource (xxii, 404 pages) :$billustrations (some color)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $a--For dummies
500 $aIncludes index.
505 0 $apt. 1. Becoming a Google advertiser -- pt. 2. Preparing your AdWords campaign -- pt. 3. Launching your first campaign -- pt. 4. Managing your AdWords campaigns -- pt. 5. Expanding and leveraging your results -- pt. 6. The part of tens.
520 $aThe fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In.
630 00 $aGoogle AdWords.
630 00 $aGoogle.
650 0 $aInternet marketing.
650 0 $aInternet advertising.
650 7 $aBUSINESS & ECONOMICS$xE-Commerce$xInternet Marketing.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMail Order.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xDirect.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xMultilevel.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xTelemarketing.$2bisacsh
630 07 $aGoogle.$2fast$0(OCoLC)fst01398583
630 07 $aGoogle AdWords.$2fast$0(OCoLC)fst01783173
650 7 $aInternet advertising.$2fast$0(OCoLC)fst00977220
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aMcDonald, Kristie.
700 1 $aMcDonald, Joel.
776 08 $iPrint version:$aJacobson, Howie.$tGoogle AdWords for dummies.$b3rd ed.$dHoboken, N.J. : John Wiley & Sons, ©2012$z9781118115619$w(OCoLC)733222589
830 0 $a--For dummies.
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