MARC record from Internet Archive

LEADER: 02899nam a22003978i 4500
001 2012003462
003 DLC
005 20120221170448.0
008 120217s2012 nyu b 001 0 eng
010 $a 2012003462
020 $a9780415883009 (hardback)
020 $a9780415883016 (paperback)
020 $z9780203846261 (ebook)
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aZA4234.G64$b.H56 2012
082 00 $a025.042/52$223
084 $aSOC052000$2bisacsh
100 1 $aHillis, Ken.
245 10 $aGoogle and the culture of search /$cKen Hillis, Michael Petit, Kylie Jarrett.
260 $aNew York ;$aLondon :$bRoutledge,$c2012.
263 $a1207
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"Google and the Culture of Search examines the role of search technologies in shaping the contemporary digital and informational landscape. Ken Hillis and Michael Petit shed light on a culture of search in which our increasing reliance on search engines like Google, Yahoo! and Bing influences the way we navigate Web content--and how we think about ourselves and the world around us, online and off. Even as it becomes the number one internet activity, the very ubiquity of search technology naturalizes it as utilitarian and transparent--an assumption that Hillis and Petit explode in this innovative study. Commercial search engines supply an infrastructure that impacts the way we locate, prioritize, classify, and archive information on the Web, and as these search functionalities continue to make their way into our lives through mobile, GPS-based platforms and personalized results, distinctions between the virtual and the real collapse. Google--a multibillion-dollar global corporation--holds the balance of power among search providers, and the biases and individuating tendencies of its search algorithm undeniably shape our collective experience of the internet and our assumptions about the location and value of information. Google and the Culture of Search explores what is at stake for an increasingly networked culture in which search technology is a site of knowledge and power. This comprehensive study of search technology's broader implications for knowledge production and social relations is an indispensable resource for students and scholars of Internet and new media studies, the digital humanities, and information technology. "--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
630 00 $aGoogle.
650 0 $aWeb search engines$xSocial aspects.
650 0 $aInternet searching$xSocial aspects.
650 0 $aInternet users$xPsychology.
650 0 $aInformation technology$xSocial aspects.
650 7 $aSOCIAL SCIENCE / Media Studies.$2bisacsh
700 1 $aPetit, Michael.
700 1 $aJarrett, Kylie.