MARC record from Internet Archive

LEADER: 09301cam 2201117Ia 4500
001 ocn427903805
003 OCoLC
005 20180119221004.0
008 090727s2009 nju ob 000 0ceng d
006 m o d
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072 7 $aBIO$x000000$2bisacsh
082 04 $a005.1092$222
082 04 $aB$222
100 1 $aLowe, Janet.
245 10 $aGoogle speaks :$bsecrets of the world's greatest billionaire entrepreneurs, Sergey Brin and Larry Page /$cJanet Lowe.
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$c℗♭2009.
300 $a1 online resource (xiii, 315 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 295-314).
505 0 $aIntroduction -- The Google guys : Sergey Brin ; Larry Page ; The power of partnership ; Networking at its best ; Burning man -- Adult supervision : The collective wisdom of Silicon Valley ; He's been the rock: they've been the rockets ; A man of influence ; Climbing a different kind of mountain -- In the beginning : The ultimate search engine ; Not inventing, but improving upon ; Look around you for inspiration ; How search works ; Platform power ; Open platform -- Google by any other name : A blessed blunder ; From noun to verb ; Playing with the name ; The Google logo ; The Google doodle ; Google zeitgeist -- A company is born : Yahoo! drew the map ; The requisite garage ; The venture capitalists ; The elusive business plan ; Investing in wild ideas ; Good ideas put to good use ; Dealing with dark matter ; Aversion to advertising ; Advertising that delivers results ; Two ways to advertise: AdWords and AdSense ; Extending the Google reach ; The science of advertising ; Google didn't advertise itself -- at first ; Birth of the Google economy -- Going public : "We're different" ; The Dutch auction ; The Playboy interview ; Ten years later -- The vision : Make it useful ; Make it big ; Make it fun ; Don't do evil ; Make it free -- Google culture : New management style ; Ten things Google has found to be true ; Riding the long tail ; 20 percent projects ; Perpetual beta ; Fabled workplace ; An alternative point of view ; Googleplex ; Google in Ireland ; Top ten reasons to work at Google ; The battle for brainpower ; Guarding the secrets -- Google grows up : Conflicts and controversy : Click fraud ; Avoiding -- or not avoiding -- pornography ; Privacy issue ; Advertising products ; Gmail ; Street view ; Can they snoop -- and will they tell? ; Hello, human rights ; The great Chinese firewall ; Principles of freedom ; Copyright infringement; The authors' revolt ; The game-changing settlement ; Lawsuits everywhere ; Google gets an airplane ; Google gets a satellite -- Good citizen Google : Google.org: the philanthropic part ; Google and the environment ; Renewable energy less than coal ; Geothermal power ; Energy from the sea ; Energy-efficient Googleplex -- Google's future : Artificial intelligence ; Onward to Web 3.0 ; Cloud computing ; YouTube ; The Google phone ; White spaces -- The dominant power in the industry? : Google Microsoft, and the Internet civil war ; The battle of Yahoo! ; Gates on Google -- Conclusion : Lessons from Larry and Sergey ; The traits of those who change the world -- Timeline -- Glossary.
520 1 $a"An up-close look at the people and philosophies behind one of the most important new companies of our time, Google Speaks is an engaging and informative look at one of the most important companies of the twenty-first century. It reveals the amazing story behind Google, a company that in less than 15 years has become a global household name and, in the process, created a new model for corporate responsibility and employee relations. Lowe explores the values that drive Google's founders and discusses how they have created a culture that fosters creativity and fun, while at the same time, keeping Google at the forefront of technology through large, relentless R & D investments and imaginative partnerships with organizations such as NASA. This book also addresses controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy."--Jacket.
588 0 $aPrint version record.
600 10 $aBrin, Sergey,$d1973-
600 10 $aPage, Larry,$d1973-
610 20 $aGoogle (Firm)
630 00 $aGoogle.
600 17 $aBrin, Sergey,$d1973-$2fast$0(OCoLC)fst01619841
600 17 $aPage, Larry,$d1973-$2fast$0(OCoLC)fst01628778
610 27 $aGoogle (Firm)$2fast$0(OCoLC)fst00759798
630 07 $aGoogle.$2fast$0(OCoLC)fst01398583
650 0 $aComputer programmers$zUnited States$vBiography.
650 0 $aBusinesspeople$zUnited States$vBiography.
650 0 $aInternet programming$zUnited States.
650 0 $aWeb search engines.
650 4 $aBrin, Sergey.
650 7 $aBIOGRAPHY & AUTOBIOGRAPHY$xGeneral.$2bisacsh
650 7 $aBusinesspeople.$2fast$0(OCoLC)fst00842980
650 7 $aComputer programmers.$2fast$0(OCoLC)fst00872382
650 7 $aInternet programming.$2fast$0(OCoLC)fst00977281
650 7 $aWeb search engines.$2fast$0(OCoLC)fst01173234
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 4 $aElectronic books.
655 7 $aBiography.$2fast$0(OCoLC)fst01423686
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