MARC record from Internet Archive

LEADER: 04770cam 22006014a 4500
001 ocm43929977
003 OCoLC
005 20181210000036.0
008 000413s2001 sa a b 001 0 eng
010 $a 00030689
040 $aDLC$beng$cDLC$dUKM$dBAKER$dBTCTA$dYDXCP$dIG#$dTULIB$dOCLCF$dOCLCQ$dOCLCO$dKAG$dOCLCQ$dI8M$dOCLCQ$dCSJ$dMYUTM$dOCLCQ$dCPO$dOCLCQ
015 $aGBA214734$2bnb
019 $a982302964
020 $a0766813606
020 $a9780766813601
035 $a(OCoLC)43929977$z(OCoLC)982302964
042 $apcc
050 00 $aNC997$b.L32 2001
082 00 $a741.6$221
100 1 $aLanda, Robin.
245 10 $aGraphic design solutions /$cby Robin Landa.
250 $a2nd ed.
260 $a[South Africa] ;$aStamford, CT :$bOnWord Press,$c℗♭2001.
300 $axx, 314 pages :$billustrations (some color) ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 300-304) and index.
505 0 $aIntroduction. Objectives -- Defining graphic design -- The graphic designer's job -- The design procedure -- Critique guide -- Looking at the illustrations -- Fundamentals of graphic design. Part 1. Formal elements: Line, shape, color, suggestions, value, texture, format -- Part 2. The principles of design: balance, emphasis: focal point and hierarchy, rhythm, unity -- Part 3. The manipulation of graphic space: positive and negative space, illusion, 12 exercises, 12 projects.
505 0 $aOverview of graphic design. Four components of graphic design solutions -- Strategy -- Concept -- Suggestions -- Design -- The graphic elements -- Suggestions -- Craft -- Suggestions -- Critique guide revisited -- The design profession -- Designing with type. Message, audience, and format -- Letterforms -- Nomenclature -- Typographic measurement -- Basic type specifications -- Classifications of type -- Suggestions -- Type and visuals -- The principles of design and type -- Type and expression -- Designing with type -- Tips from designers -- 2 exercses -- 2 projects.
505 0 $aLayout. The grid -- 1exercise -- 1project -- Logos, symbols, pictograms, and stationery systems. 7 exercises -- 4 projects -- Posters. 1 exercise -- 2 projects -- Book jackets and CD covers. 1 exercise -- 2 projects -- Packaging and shopping bags. 2 exercises -- 3 projects -- Visual identity and branding. Turn your brand into an icon! -- Inventing a company name -- 1 exercise -- 1 project -- Advertisements. The creative team -- Types of ads -- Elements of an ad -- Four components of an ad -- The creation of a print ad -- Advertising concepts: what's the big idea? -- Where do big ideas come from? -- The ad campaign -- Advertising stratagems -- Television commercials -- Critique guide -- Expression -- Creative approaches -- Stimulation -- 8 exercises -- 6 projects.
505 0 $aAnnual reports. Themes -- Design principles -- 1 exercise -- 1 project -- Web design. Major elements -- Design considerations -- Approach to promotional sites -- 1 exercise -- 1 project -- The portfolio and job search. Advertising portfolio -- Advice from three graphic design professors -- Self-promotionals -- Suggestions -- Projects: HangTag designs -- Book jacket series -- Logo -- Snowboards or skateboards -- Brochure -- Contents of a generalized graphic design portfolio -- The career search process -- Preparing for the interview -- The interview -- Appendix A. Graphic desing materials, tools, and processes. Tools and equipment -- Papers -- Drawing tools -- Adhesives -- Processes -- Production.
650 0 $aCommercial art.
650 0 $aGraphic arts.
650 7 $aCommercial art.$2fast$0(OCoLC)fst00869331
650 7 $aGraphic arts.$2fast$0(OCoLC)fst00946595
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy1103/00030689-t.html
856 41 $uhttp://ptarpp2.uitm.edu.my/ptarpprack/RAK-13.gif$zPTARPP e-Shelf location detail ; [click to view]
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1103/00030689-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1103/00030689-d.html
938 $aBaker & Taylor$bBKTY$c91.95$d91.95$i0766813606$n0003503728$sactive
938 $aBaker and Taylor$bBTCP$n00030689
938 $aIngram$bINGR$n9780766813601
938 $aYBP Library Services$bYANK$n1652604
029 1 $aAU@$b000021466575
029 1 $aAU@$b000023372556
029 1 $aAU@$b000023520977
029 1 $aIG#$b9780766813601
029 1 $aNZ1$b5630139
029 1 $aUNITY$b102726647
029 1 $aYDXCP$b1652604
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 289 OTHER HOLDINGS