| Record ID | ia:greenmarketingma0000wasi |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/greenmarketingma0000wasi/greenmarketingma0000wasi_marc.xml |
| Download MARC binary | https://www.archive.org/download/greenmarketingma0000wasi/greenmarketingma0000wasi_meta.mrc |
LEADER: 03593cam 2200769 a 4500
001 ocm33947015
003 OCoLC
005 20200929065826.0
008 951208s1996 maua b 001 0 eng
010 $a 95051327
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035 $a(OCoLC)33947015$z(OCoLC)36342269$z(OCoLC)493946165
050 00 $aHF5413$b.W37 1996
082 00 $a658.8$220
084 $a85.40$2bcl
084 $aAR 28300$2rvk
084 $aQP 621$2rvk
100 1 $aWasik, John F.
245 10 $aGreen marketing & management :$ba global perspective /$cJohn F. Wasik.
246 14 $aGreen marketing and management
260 $aCambridge, Mass. :$bBlackwell Business,$c1996.
300 $axviii, 247 pages :$billustrations ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 188-201) and index.
505 0 $a1. Introduction: The Green Mandate -- 2. Green Accountability: How Is It Measured? -- 3. Green Management: Action -- 4. Green Marketing Ethics and Social Responsibility -- 5. Green Marketing by Design -- 6. Partnering: Alliances in Green Marketing -- 7. Beyond Marketing: Selling Values -- 8. Verifying the Message: Ecolabeling and Certification -- 9. Green Advertising -- 10. Holistic Marketing Management -- 11. Partnering: Bringing Definitions and Issues to the Marketplace -- 12. Packaging as a Green Marketing Message -- 13. Epilogue: A New Definition of Wealth -- The CERES Principles -- Rating an Organization: The EFACT Rating System -- Standards for Environmental Excellence: A Checklist -- Leading Multinational Marketers.
650 0 $aGreen marketing$xManagement.
650 0 $aIndustrial management$xEnvironmental aspects.
650 7 $aGreen marketing$xManagement.$2fast$0(OCoLC)fst00947619
650 7 $aIndustrial management$xEnvironmental aspects.$2fast$0(OCoLC)fst00971283
650 7 $aManagement$2gnd
650 7 $aMarketing$2gnd
650 7 $aUmweltbezogenes Management$2gnd
650 7 $aUmweltschutz$2gnd
650 17 $aMarketing.$2gtt
650 17 $aBedrijfsinterne milieuzorg.$2gtt
650 7 $aAdministracao de empresas.$2larpcal
650 7 $aMarketing.$2larpcal
650 7 $aMarketing vert.$2ram
650 7 $aGestion.$2ram
650 7 $aEntreprises$xResponsabilité sociale.$2ram
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2041260&custom_att_2=simple_viewer
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