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MARC record from Internet Archive

LEADER: 02545cam 2200397Ia 4500
001 ocn173609950
003 OCoLC
005 20220216041702.0
008 071002s2007 nyu 000 0 eng d
040 $aCPL$beng$cCPL$dBAKER$dCO3$dQQ3$dOCLCF$dOCLCO$dOCLCQ
020 $a9780976090106
020 $a0976090104
035 $a(OCoLC)173609950
050 14 $aHF5415$b.H18655 2007
082 04 $a332.720688$222
100 1 $aLevinson, Jay Conrad.
245 10 $aGuerrilla marketing for mortgage brokers :$bhow to steal customers from your competition /$cby Jay Conrad Levinson and David L. Hancock.
250 $aRev. ed.
260 $aGarden City, NY :$bMorgan James,$c©2007.
300 $aix, 190 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aPrevious ed. published: Guerrilla marketing for mortgage brokers / David L. Hancock.
505 2 $aWhat is guerrilla marketing? -- The secrets of guerrilla marketing -- Guerrilla marketing weapons -- The newest & most potent marketing weapon : memes -- Guerrilla marketing strategy -- Guerrilla marketing personality traits -- The guerrilla marketing attack -- Guerrilla marketing : what marketing is not -- Guerrilla marketing myths -- Guerrilla marketing with technology -- Guerrilla tickets to ride to success -- The importance of permission -- Guerrilla marketing as a mating ritual -- Guerrilla marketing the closing -- Guerrilla marketing the flip side -- Guerrilla marketing in tough times -- The importance of stressing value -- Using content marketing -- Free and almost free marketing -- Mining your customer list for fun and profit -- Community involvement -- Attracting new business -- The importance of service -- Making yourself the talk of the town -- Online marketing -- The freebies that can lead to serious profits -- Getting extra mileage from your marketing -- What is a guerrilla mortgage broker? -- Guerrilla marketing on the front lines.
650 0 $aMarketing.
650 0 $aMortgage brokers.
650 0 $aSmall business$xManagement.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aMortgage brokers.$2fast$0(OCoLC)fst01026581
650 7 $aSmall business$xManagement.$2fast$0(OCoLC)fst01121306
700 1 $aHancock, David L.
700 1 $aHancock, David L.$tGuerrilla marketing for mortgage brokers.
938 $aBaker & Taylor$bBKTY$c14.00$d10.50$i0976090104$n0007184621$sactive
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 6 OTHER HOLDINGS