MARC record from Internet Archive

LEADER: 03875cam 2200625 a 4500
001 ocm47764325
003 OCoLC
005 20191021214652.0
008 010806s2002 ilu 001 0 eng
010 $a 2001044552
040 $aDLC$beng$cDLC$dC#P$dUKM$dOKS$dBTCTA$dYDXCP$dLVB$dOCLCQ$dOCLCG$dFN2$dCQ$$dEZU$dTULIB$dOCLCF$dOCLCO$dOCLCQ$dGILDS
015 $aGBA208539$2bnb
015 $aGBA1V3789$2bnb
016 7 $a013241152$2Uk
019 $a48066133$a54535939
020 $a0071382313$q(alk. paper)
020 $a9780071382311$q(alk. paper)
020 $a0071382321$q(pbk.)
020 $a9780071382328$q(pbk.)
035 $a(OCoLC)47764325$z(OCoLC)48066133$z(OCoLC)54535939
042 $apcc
050 00 $aHD59$b.L483 2002
082 00 $a659.2$221
100 1 $aLevine, Michael,$d1954-
245 10 $aGuerrilla P.R. wired :$bwaging a successful publicity campaign online, offline, and everywhere in between /$cMichael Levine.
246 3 $aGuerilla PR wired
260 $aChicago :$bMcGraw-Hill,$c℗♭2002.
300 $axxi, 281 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aIntroduction -- Guerrillas in the midst: low-cost P.R. in the Twentieth-First Century -- The web and how to unweave it -- What is Internet P.R.? -- Narrowing down -- Ready, aim ... -- ... Fire! -- If you build it, they will come -- Know your prey, or Be the media -- The yellow pages on microchip --Guerrilla my dreams -- Meet the press -- Damage control -- It's going well, now what? -- It's a small world wide web, after all -- Spread those wings and surf! -- A guerrilla quiz -- Conclusion -- Appendix A: The woods are full of guerrillas -- Appendix B: Magilla guerrilla -- Appendix C: Media outlets.
520 $aNearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos on garnering low- or no-cost publicity. Now Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment. It revisits many of Levine's most successful devices, while introducing new tactics for conveying a message on-line tactics that have worked for everyone from Amazon.com to the then-unknown producers of The Blair Witch Project. More than just a sequel, this book creates a new prototype for small business owners, individuals, and virtually anyone who needs publicity to nurture and grow a business and doesn't want to spend thousands of dollars to get it. It details: how to break through the firewalls of print and broadcast media outlets; pitfalls and mishaps that lie in wait for the Web PR novice; stories of PR success from leading website developers, Web masters, editors, and producers. --Publisher description.
650 0 $aIndustrial publicity.
650 0 $aCorporations$xPublic relations.
650 0 $aInternet.
650 6 $aPublicite industrielle.
650 6 $aSocie te s$xRelations publiques.
650 6 $aInternet.
650 7 $aCorporations$xPublic relations.$2fast$0(OCoLC)fst00879905
650 7 $aIndustrial publicity.$2fast$0(OCoLC)fst00971598
650 7 $aInternet.$2fast$0(OCoLC)fst00977184
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0707/2001044552-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/mh024/2001044552.html
938 $aBaker and Taylor$bBTCP$n2001044552
938 $aYBP Library Services$bYANK$n1775390
029 1 $aAU@$b000022917138
029 1 $aAU@$b000023033978
029 1 $aNZ1$b14379806
029 1 $aNZ1$b6441662
029 1 $aUNITY$b000120685
029 1 $aYDXCP$b1775390
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 331 OTHER HOLDINGS