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MARC record from Internet Archive

LEADER: 00738cam 2200253 a 4500
001 2003268088
003 DLC
005 20030227104430.0
008 030123s2002 enka b 001 0 eng d
010 $a 2003268088
015 $aGBA1-X8230
020 $a0761956824
035 $a(OCoLC)ocm46909666
040 $aUKM$cUKM$dC#P$dDLC
042 $alccopycat
050 00 $aHF5415$b.H18665 2002
082 00 $a658.8$221
245 00 $aHandbook of marketing /$cedited by Barton Weitz and Robin Wensley.
260 $aLondon ;$aThousand Oaks :$bSAGE,$c2002.
300 $axix, 582 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing.
700 1 $aWeitz, Barton A.
700 1 $aWensley, Robin,$d1944-