| Record ID | ia:handbookofmarket00artw |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/handbookofmarket00artw/handbookofmarket00artw_marc.xml |
| Download MARC binary | https://www.archive.org/download/handbookofmarket00artw/handbookofmarket00artw_meta.mrc |
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100 1 $aWeinstein, Art.
245 10 $aHandbook of market segmentation :$bstrategic targeting for business and technology firms /$cArt Weinstein.
250 $a3rd ed.
260 $aNew York :$bHaworth Press,$c℗♭2004.
300 $axviii, 241 pages :$billustrations ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aHaworth series in segmented, targeted, and customized marketing
500 $aRevised edition of: Market segmentation. Rev. ed. c1994.
504 $aIncludes bibliographical references pages (225-232) and index.
505 00 $tSegmentation Planning --$tMarket Segmentation: An Overview --$tSegmentation: The Key to Marketing Success --$tSegmentation in Action --$tSegmentation Options --$tSegmentation Research Findings in High-Tech and Industrial Markets --$tNichemanship: Segmented Marketing at Its Best --$tThe Benefits of Segmentation --$tLimitations of Segmentation --$tHow Well Is Your Company Using Segmentation Techniques? --$tSegmentation: Some Misunderstandings Resolved --$tMarket Definition and Segmentation in B2B Markets --$tThe Market Definition Challenge --$tMission, Vision, and Market Definition --$tA Strategic Market Definition Framework --$tMarket Definition Applications Based on the Framework --$tDefining Your Market--A Three-Level Approach --$tSegmentation Planning and Research Guidelines for Business Marketers --$tSegmentation Roadblocks --$tUsing Planning and Research to Segment Business Markets: A Ten-Point Program --$tDesigning the Segmentation Study --$tSegmentation Research--An Assessment --$tInternet Segmentation--Business Marketing Applications --$tBusiness Segmentation Bases --$tGeographics and Firmographics --$tGeographic Segmentation Bases --$tDefining Geographic Markets --$tHow a Major Pharmaceutical Company Uses Geographic Sales Analysis to Segment Its Markets --$tTapping Census Products for Geographics and Business Demographics --$tFirmographics --$tUsage Analysis --$tEnd Use Analysis --$tUsage Segmentation --$tConceptualizing and Operationalizing Usage Dimensions --$tUsage Segmentation Applications --$tAssessment of the Usage Dimension --$tUsage Analysis--Key Issues.
650 0 $aMarket segmentation.
650 0 $aPsychographics.
650 6 $aSegmentation du marche
650 6 $aPsychographie.
650 7 $aMarket segmentation.$2fast$0(OCoLC)fst01010139
650 7 $aPsychographics.$2fast$0(OCoLC)fst01081320
650 17 $aMarktsegmentatie.$2gtt
650 17 $aStrategische planning.$2gtt
650 07 $aMarktsegmentierung.$2swd
700 1 $aWeinstein, Art.$tMarket segmentation.
776 08 $iOnline version:$aWeinstein, Art.$tHandbook of market segmentation.$b3rd ed.$dNew York : Haworth Press, ℗♭2004$w(OCoLC)891680022
830 0 $aHaworth series in segmented, targeted, and customized marketing.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0410/2003023392.html
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