MARC record from Internet Archive

LEADER: 04524cam 2200745 a 4500
001 ocm27224619
003 OCoLC
005 20101122142050.0
008 921222s1993 cau b 000 0 eng
010 $a 92045241
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050 00 $aHF5415.3$b.B323 1993
082 00 $a658.8/3$220
084 $a85.40$2bcl
084 $aQC 110$2rvk
084 $aQP 611$2rvk
100 1 $aBearden, William O.,$d1945-
245 10 $aHandbook of marketing scales :$bmulti-item measures for marketing and consumer behavior research /$cWilliam O. Bearden, Richard G. Netemeyer, Mary F. Mobley.
260 $aNewbury Park, Calif. :$bSage Publications,$cc1993.
300 $axii, 352 p. ;$c29 cm.
500 $a"Published in cooperation with the Association for Consumer Research."
504 $aIncludes bibliographical references.
505 00 $tTraits and Individual Difference Variables --$tScales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept --$tScales Related to Consumer Compulsiveness and Impulsiveness --$tScales Related to Country Image and Affiliation --$tScales Related to Consumer Opinion Leadership and Opinion Seeking --$tScales Related to Innovativeness --$tScales Related to Consumer Social Influence --$tValues --$tGeneral Values --$tValues Related to Environmentalism and Socially Responsible Consumption --$tValues Related to Materialism and Possessions/Objects --$tInvolvement, Information Processing, and Price Perceptions --$tInvolvement With a Specific Class of Products --$tInvolvement General to Several Product Classes --$tPurchasing Involvement --$tScales Related to Information Processing --$tReactions to Advertising Stimuli --$tMeasures Related to Ad Emotions and Ad Content --$tMeasures Related to Ad Believability/Credibility --$tMeasures Related to Children's Advertising --$tAttitudes About the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace --$tConsumer Attitudes Toward Business Practices and Marketing --$tScales Related to Post-Purchase Behavior: Consumer Discontent --$tBusiness Ethics --$tBusiness Attitudes Toward the Marketplace --$tSales, Sales Management, Organizational Behavior, and Interfirm-Intrafirm Issues --$tSales, Sales Management, and Organizational Behavior Issues --$tInter-/Intrafirm Issues of Influence and Power --$tOther Measures Related to Interfirm Issues.
650 0 $aMarketing research.
650 0 $aConsumer behavior$xResearch.
653 0 $aMarket research
650 17 $aMarktonderzoek.$2gtt
650 17 $aConsumentengedrag.$2gtt
650 17 $aMeetmethoden.$2gtt
650 6 $aMarketing$xRecherche.
650 6 $aConsommateurs$xComportement$xRecherche.
650 07 $aForschung.$2swd
650 07 $aMarketingforschung.$2swd
650 07 $aMultidimensionale Skalierung.$2swd
650 07 $aVerbraucherverhalten.$2swd
700 1 $aNetemeyer, Richard G.,$d1956-
700 1 $aMobley, Mary F.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0655/92045241-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0655/92045241-t.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1006/92045241-b.html
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948 $hNO HOLDINGS IN PMR - 566 OTHER HOLDINGS