MARC record from Internet Archive

LEADER: 03054cam a2200289 a 4500
001 387802
005 20060425130120.0
008 050422s2006 njua b 001 0 eng
010 $a 2005011722
035 $a59712057
040 $aDLC$cDLC$dYDX$dBAKER$dNBU
020 $a0805850031
020 $a080585004X
042 $apcc
050 00 $aP96.M34$b.H366 2006
049 $aXIMM
245 00 $aHandbook of media management and economics /$ceditor, Alan B. Albarran ; co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth.
260 $aMahwah, N.J. :$bL. Erlbaum Associates,$c2006.
300 $axviii, 750 p. :$bill. ;$c26 cm.
504 $aIncludes bibliographical references and index.
505 0 $aHistorical trends and patterns in media management research / Alan B. Albarran -- Historical trends and patterns in media economics / Robert G. Picard -- Theoretical approaches in media management research / Bozena I. Mierzjewska and C. Ann Hollifield -- Paradigms and analytical frameworks in modern economics and media economics / Steven S.Wildman -- Regulatory and political influences on media management and economics / Barbara A. Cherry -- Issues in human relations management / James W. Redmond -- Issues in financial management / Ronald J. Rizzuto -- Issues in strategic management / Sylvia M. Chan-Olmsted -- Issues in media product management / Ángel Arrese Reca -- Issues in transnational media management / Richard A. Gershon -- Issues in marketing and branding / Walter S. McDowell -- Issues in media management and technology / Sylvia M. Chan-Olmsted -- Issues in media management and the public interest / Philip M. Napoli -- Industry-specific management issues / Douglas A. Ferguson -- Issues in market structure / Hans van Kranenburg and Annelies Hogenbirk -- Media competition and levels of analysis / John Dimmick -- The economics of media consolidation / Todd Chambers and Herbert H. Howard -- The economics of media programming / David Waterman -- Issues in network/distribution economics / Benjamin J. Bates and Kendra S. Albright -- Issues in media convergence / Michael O. Wirth -- Issues in media globalization / Alfonso Sánchez-Tabernero -- Issues in political economy / Phil Graham -- Quantitative methods in media management and economics / Randal A. Beam -- Methodological approaches in media management and media economics research / Gillian Doyle and Simon Frith -- Qualitative research in media management and economics / C. Ann Hollifield and Amy Jo Coffey -- Media finance and valuation / Gary W. Ozanich -- Audience research and analysis / Patricia F. Phalen -- Directions for media management research in the 21st century / Dan Shaver and Mary Alice Shaver -- Future directions for media economics research / Stephen Lacy and Johannes M. Bauer -- Global media management and economics / David H. Goff.
650 0 $aMass media$xManagement.
650 0 $aMass media$xEconomic aspects.
700 1 $aAlbarran, Alan B.
700 1 $aChan-Olmsted, Sylvia M.
700 1 $aWirth, Michael O.,$d1951-
994 $aC0$bXIM