| Record ID | ia:handbookofpersua0000unse |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/handbookofpersua0000unse/handbookofpersua0000unse_marc.xml |
| Download MARC binary | https://www.archive.org/download/handbookofpersua0000unse/handbookofpersua0000unse_meta.mrc |
LEADER: 01038cam a2200289 i 4500
001 2014016049
003 DLC
005 20150703121531.0
008 140428s2015 cau b 001 0 eng
010 $a 2014016049
020 $a9781440804045 (alk. paper : 3 volume set)
020 $z9781440804052 (ebook)
040 $aDLC$beng$erda$cDLC$dDLC
042 $apcc
050 00 $aHF5414$b.H364 2015
082 00 $a658.8/72$223
245 04 $aThe handbook of persuasion and social marketing /$cDavid W. Stewart, editor.
264 1 $aSanta Barbara, California :$bPraeger,$c[2015]
300 $a3 volumes ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aVolume 1. Historical and social foundations -- Volume 2. Conceptual, theoretical, and strategic dimensions -- Volume 3. Applications and uses.
650 0 $aSocial marketing.
650 0 $aMarketing$xSocial aspects.
700 1 $aStewart, David W.